Sinclair Smith & Company is a multi-disciplinary design studio based in Brooklyn, NY. Our services include strategic consulting, industrial design and interior design.




SS&Co provides services in three categories

Strategic Consulting Strategic Consulting

We create ideas. We help our clients discover and refine the ideas that lead to new products and services. With an emphasis on human narratives, performances and behaviors, we articulate client and consumer needs and help envision more robust brand experiences with greater value for the consumer and the client.

Industrial Design Industrial Design

We turn ideas into form. We specialize in product design, design engineering and product development. We create simple, iconic product solutions that provide our clients and their consumers with functionality, elegance and delight. And we follow through by connecting clients with the right manufacturer and supervising the entire production process.

Interior Design Interior Design

We put ideas and form in context. We provide interior design services for residential and commercial clients with a focus on custom millwork and carefully tailored fixtures for seamlessly branded environments. We work closely with fabricators and contractors to provide project management and quality control all the way through to the punch list.

From the Blog

Centro Zona C x Nike Air Max

Centro Zona C x Nike Air Max

Posted on Mar 19, 2016 in Education, Featured, SS&CO projects, Uncategorized

Last week, I had the enormous pleasure of flying to Mexico City to represent SVA’s MFA in Products of Design and run a five day intensive workshop sponsored by Nike Air Max at the Centro University for Design and Communication. Centro conducts annual workshops with corporate clients under the name, Zona C. This year’s Zona […]

“Trail Mix” by H&Co

“Trail Mix” by H&Co

Posted on Jul 21, 2015 in Advertising, Branding, Color, Featured, graphic design, Typography

This is so beautifully done. Huge props to Hoefler & Co.

Why we should design things to be difficult to use

Why we should design things to be difficult to use

Posted on Jul 16, 2015 in Education, Product

Great article by Brian Miller in the Guardian.

At Sinclair Smith & Co. we use design to make life better. Better working. Better playing. Better looking. And we’re proud to have done that for some of the best names in business.