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Sinclair Smith & Company is a multi-disciplinary design studio based in Brooklyn, NY. Our services include strategic consulting, industrial design and interior design.

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Driving Miss Ictinus, Callicrates, and Phidias

Posted on Apr 30, 2007 in Uncategorized



So I’m stopped at a light in a total trance, right, and this old Rolls pulls up at the light across the street, and I’m staring at its grill when all of a sudden I’m like, OH MY GOD! THAT”S THE PARTHENON! I couldn’t believe it. Now everywhere I look I see the Parthenon riding around on the grill of some car. Especially real classy ones like the 1975 Lincoln Continental Mark IV. I’m like, oh shit! I thought Detroit in the 70s was all about Liberace. Turns out it’s Fibonacci! Who knew?

What the FCUK?

Posted on Apr 30, 2007 in Uncategorized


The Chinese seem to do whatever they want when it comes to production. If it means putting lethal doses of melamine into petfood to make it look protein rich, fine. If it means shuffling popular brand names into anagrams to corner the dyslexic sector, well that’s fine too. I just love this trend of tapping into nonsense to duck liability.

See more at hemmy.net

http://www.hemmy.net/2007/04/29/chinese-fake-brands/

Viagra goes NUTS!

Posted on Apr 30, 2007 in Branding


Viagra has gone to new lengths with its latest commercials. Totally dodging FDA regulations that impose strict rules regarding disclosure when making articulated claims about a product, Viagra has chosen to be completely inarticulate. The men in these new TV commercials are speaking in complete gibberish. No good sensimilaty make, no responsitility take. Read the full story in the New York Times:

http://www.nytimes.com/2007/04/30/business/media/30viagra.html

Maiden Voyage

Posted on Apr 30, 2007 in Uncategorized

Hear ye, hear ye!

Let us now embark upon these treacherous seas and soils run amok with man made things both wild and wanting of consequence! Open your eyes! Calibrate your calipers! Some of what you may see will surprise, astound, and even bore you with its patency. But no thing will be viewed without mystery! In every ring is the fruit of man’s industry. Behold, The Industrial Circus!