About

Sinclair Smith & Company is a multi-disciplinary design studio based in Brooklyn, NY. Our services include strategic consulting, industrial design and interior design.

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info_at_sinclairsmithco.com

Cross-Downtown Brooklyn Tunnel proposed

Posted on Aug 27, 2010 in Transportation

The Brooklyn Paper recently reported a New York State Department of Transportation proposal for a tunnel running from the Prospect Expressway to the Navy Yard in an effort to alleviate local and BQE congestion in that clogged area. The proposal is part of a $245 Billion BQE rehab project. Sounds interesting, especially the prospect of repairing that highly cantilevered section of the BQE that runs past Brooklyn Heights. I can’t get out from under that thing fast enough. The NYSDOT has a webpage for the project here.

For $250,000 I would like to see multiple photographs please.

Posted on Aug 24, 2010 in Product, Transportation

The New York Times just ran a review of Ferrari’s brand new 2011 Italia, and as the story goes, it is a beautiful car with a lot of show. But what gives with Ferrari not availing the grey lady and its readers of some actual photographs of the thing? Click the slideshow in the online review and you get 12 CAD renderings. Really? Renderings? My son just turned two on Sunday and I had the joy of buying him some Duplo blocks as we prepare for the world of Lego. And I noticed that Duplo and Lego no longer photograph their products for their packaging or manuals. Why should they? They can spit instructional renderings out from the same assembly files that go into their production facility for making new molds for new pieces. Seems fair. They’re a TOY COMPANY! Selling me for $16 -$100 per box. But Ferrari? I’m sorry, but renderings look like toys. And for $250,000 on the sticker, I need my reviewer– who was allowed to drive the thing and rave– to bring home some real photographic proof.

Cool mechanical demos

Posted on Aug 24, 2010 in Uncategorized

These were posted by Hipstomp on Core77. Great stuff. The comments on the post link to similar material elsewhere on the web. (And provide multiple explanations for the CV joint.)

Dalton Ghetti’s pencil tip sculpture

Posted on Aug 23, 2010 in Uncategorized

This is just incredible. No words.

Nailing the angel without f^@&ing the client.

Posted on Aug 20, 2010 in Uncategorized

Been working lately on a new account for a great client and wish I could post the whole process but no can do, so it will have to be just this for now.

There are a few challenges in this particular job but one of the most interesting is trying to incorporate a sexy little lady into the logo without it all of a sudden becoming marvelously cheesy and cheap. I spend a lot of time pouring over imagery wondering where is the line between sweet and sleaze. And we think we know it of course– but what if we had to draw it? It gets tough. How do you mash up a bunch of classically powerful icons of 20th century women with some totally untested 21st Cent models of beauty and wind up with something strong and new? To be endlessly continued…..

Workcycles rock!

Posted on Aug 16, 2010 in Uncategorized

Workcycles is a company in Amsterdam that, as the brand would suggest, makes amazingly utilitarian bicycles. Their FR8 is the bike on my immediate, though not sure how immediate, horizon. And maybe more on that later. But I was totally blown away by this promotional box trike that folds out into a table to make an instant street vending set up. At the head of this outfit is a man from Brooklyn by the name of Henry. I like him already.