Sinclair Smith & Company is a multi-disciplinary design studio based in Brooklyn, NY. Our services include strategic consulting, industrial design and interior design.



Bugaboo Donkey

Posted on Mar 31, 2011 in parenting, Transportation

If you don’t have a kid(s) then the name Bugaboo may not mean much to you, but if you are familiar then you know the Amsterdam based company is the market leader in high end stroller systems. Well, they have outdone themselves with the release of the Donkey. It expands laterally to accommodate a second child. Arguments can easily be made against side by side twin stroller designs, but the flexibility of the Donkey looks like it’s engineered beautifully and seamlessly within the existing modular system and the existing Bugaboo design language. I can’t wait to get another baby! (Via my wife.)

Transportation alternatives, South Bronx style

Posted on Mar 29, 2011 in New York, Transportation

While scoping a job in the South Bronx today, I came upon this righteous sight, gingerly cable locked to the adjacent railing. Unfortunately I was not able to introduce myself to the badass in charge. But I assure you devoted reader, if I get this job, there will be more on the subject. Suffice it to say for now, Hunt’s Point must not have good bike lane infrastructure yet.

Cure for the Common Font

Posted on Mar 29, 2011 in Typography

I want to watch this whole slideshow from SXSW and haven’t yet. This is the best place to hold it. Someone tell me how it goes….

Modular storage crate systems

Posted on Mar 28, 2011 in Furniture, Product, SS&CO projects

A friend sent me a post from swissmiss about a new storage system from Spain called Brick Box. He sent it to me because he saw in it strong similarities to my own Spacecases that we used in his store. No one is suggesting any foul play, just someone else’s approach to a common design problem– how do you make a furniture grade system of boxes that are easy to carry for short term mobility and stack reliably and attractively for long term storage and display? It’s really not a big deal— it’s a five sided box of whatever dimension you choose, with or without moving parts like doors on the sixth side. The real challenge is in elegantly addressing the ability of the boxes to interlock when stacked for safety and stability without excess hardware and “stuff” tacked on. I have seen a number of approaches to this problem. I don’t think any of them including mine has really solved the problem to my standards. Brick Box is close. They have also addressed another critical issue, shipping. How do you address product scalability from a cost perpective when the bulk of shipping a box is the empty space inside. Sinclair Spacecases are extremely durable, but the cabinet grade fabrication techniques do not allow for consumer assembly. So in short, no flat packing = high shipping cost. Brick Boxes pack flat, but at the expense of what I deem unseemly hardware, i.e. screws, and the potential for user assembly error and what I call the Ikea syndrome: you can put it together, put it down and use it, but if you ever so much as try to move it an inch, it will collapse. (Which may explain why Ikea themselves abandoned a similar concept as suggested in the swissmiss comment thread.) So much for the sustainable footprint of flat packing when it’s not really modular. Granted, I have never held or used Brick Boxes, but I am skeptical. Plus, I feel like the little feet that they attached to each box to create the interlock is an inelegant after thought, just kind of stuck on there without being a real part of the product’s designed form. Still, I congratulate them on a solution to a problem I have spent a lot of time thinking about and sketching myself. And I congratulate them further on their ambition and branded approach. Godspeed!

A. Homer Hilsen, clear coated

Posted on Mar 28, 2011 in Cycling, Decay, Transportation


I approached Joe Ballweg, whom I did not know and still don’t really, like the admiring nerd that I am at the Greenpoint farmer’s market because my even nerdier wife brought to my attention that what he was rolling through there with his handsome looks was a clear coated Homer from Rivendell. I have coveted a Homer for some time. Take a peak and understand. The proportions and geometry look perfect. The lug details are insane. The typography and paint job is gorgeous. Drink the Rivendell Koolaid as they say. Or don’t. But Joe’s call to have them clear coat his with all the blemishes and patina of the raw steel shining through was a really elegant move. Joe’s got style. My crappy iphone pix don’t do it justice.

Edwin B. Stimpson Co., vintage catalog art

Posted on Mar 28, 2011 in Brooklyn, History, Illustration, Manufacturing, Tools

Via Emilie Baltz, Scanning Around with Gene at CreativePro.com posted some amazing images from the Stimpson Company‘s catalog. Check it out…

Build It Green: reclaimed bowling alley floor

Posted on Mar 28, 2011 in Eco, Furniture, sustaina-bling


Just saw these beautiful big cuts of reclaimed bowling alleys on the Build It Green website. I would really like to sink my teeth into this stuff. Who needs a conference table?! Two weeks ago I was at the Columbus Ave Shake Shack with my son and noticed that the tables and counters are branded (literally heat branded) with the Shake Shack logo (see second image), the logo of the local fabricator Counter Evolution and another brand saying the wood came from reclaimed bowling alleys (see third image). First thought, good for Shake Shack for building green. Second thought, good for Counter Evolution for building a smart business with a good product and attracting sophisticated clients like Danny Meyer. And third thought, bummer that our nations classic bowling alleys are being ripped up!! But I repeat: Who needs a custom conference table?!

American Apparel, ever the source of fashion good taste.

Posted on Mar 27, 2011 in Dysfunction, Fashion


Maybe a more subtle transition between the children’s wear and ladies’ lingerie sections is in order here.

Oi my aching basecap! tsk tsk tsk.

Posted on Mar 27, 2011 in Architecture, Dysfunction, Home Improvement, Tools

Dear carpenters, if you miscalculate the run on your stair baseboard, this is not how to resolve it. As impressive as your mitering skills may be and as many digits as you may be willing to lose showing them off, running rococo with your basecap is never the right solution. Granted, I should be paying more attention to my child when taking him from school, but these are the things that drive me mad. Fondly, Sinclair.