Sinclair Smith & Company is a multi-disciplinary design studio based in Brooklyn, NY. Our services include strategic consulting, industrial design and interior design.



Swedish desing

Posted on Jul 24, 2011 in Dysfunction


Dear Ikea, I would be happy to one day do some ID work for you, but in the meantime, maybe I can offer some basic proofreading services. Feel free to contact me through the contact link below. Kind regards, SSS.

Lovely tricycle

Posted on Jul 23, 2011 in Antiques, Children, Cycling, Hardware, I want it, Toys


Antique trike. Photo by KR at Renninger’s Antique Market in Kutztown, PA. Totally walked right by it. Blessed is the wife who seeth all.

Scope Outlast packaging fail

Posted on Jul 22, 2011 in Advertising, Branding, Color, Dysfunction, Featured, Packaging

Ok, so I am SUPER late to the party on this one, but I just saw the Scope Outlast bottle in the store and was really taken aback. I got four words: gypsy cab air freshener. As reported in the Dieline in 2009, brand management at Scope and the designers at Webb deVlam wanted to ensure the bottle would not be relegated to under sink cabinet status for reasons of exposing the brand and encouraging routine use. All well and good, so they went with a jewel and perfume bottle inspired form to elevate status by form association. Ok, also well and good, particularly when you think that Scope makes your breath smell fresh. Ok, doing great, and then along comes the semiotic disruptor– blue liquid!!! Noooooooo!!! So here’s a question: what’s a blue or brightly colored liquid that comes in a jewel like bottle so it can be elevated to above the counter status when really it’s trash? Four words: gypsy cab air freshener.

Serious play

Posted on Jul 22, 2011 in Architecture, Children, Toys

This NYTimes article on very serious playhouse construction explores an interesting little market. Definitely check out the slideshow

Albert Exergian TV posters

Posted on Jul 21, 2011 in Advertising, Color, graphic design

I missed the boat on this ages ago but my buddy JMR posted them on Facebook and they’re great. Art director Albert Exergian‘s super reduced modernist posters for popular tv shows as reported in the Guardian (Jan 2010). Being a man drawn to the simple nature of things and clever solutions, I have a particular fondness for the MacGyver poster with the paperclip. Good stuff. And good color. See more…

Alex Steinweiss– RIP

Posted on Jul 19, 2011 in Advertising, Art, graphic design, Music & Art, Packaging, People

Steven Heller wrote a lovely obituary for the late and great Alex Steinweiss in today’s New York TImes. I had never heard of Steinweiss and I’m sorry because his contribution was huge. As advertising manager for Columbia Records he essentially introduced original artwork to the record sleeve. If you consider a time before records used covers for marketing but consider how cherished is the tactile experience of holding a sleeve and hearing amazing music, you get not only the idea of the contribution he made toward elevating that music purchasing and listening experience, but also what an impression that must have made onto other marketed and decorated product packaging. Records are at the center of cherished products and they are so largely for their unique art. What an amazing contribution to make to industrial design in general. Read the full obit.

Dream home in Stockbridge, MA

Posted on Jul 18, 2011 in Antiques, Architecture, Decay, Home Improvement

Another day has come when I’d rather die than go to sleep knowing I cannot have this toy. Oh the joys and pains of owning a house like this. Unbelievable. Quick, someone give me a really big account. I’m gonna need at least a million bucks and a year off to bring this elegant, old lady back to life.

GE electric motor logo plate

Posted on Jul 11, 2011 in Branding, Color, Tools

The combination of the red GE logo plate against the teal blue body of this electric air compressor motor is gorgeous. Perfect 50s industrial color.

Btw, that’s the axle bearing housing there with a set screw on top for securing the bearing inside. It’s a perfect place for their logo in form and symbol.

Flour drum

Posted on Jul 10, 2011 in Antiques, Food, graphic design, Quotidien things


That tin flour drum on the left there is the most austere and beautiful pieces of early 20th century utilitarian graphic design I have seen in a while. I’m guessing 1930s. Shoulda checked the tag. Shoulda bought it!!

Bushwick exploding

Posted on Jul 10, 2011 in Brooklyn, Fashion, Food


This once desolate wasteland of Brooklyn’s postwar manufacturing glory into which I moved eleven years ago is exploding with energy, creativity, food and all out party. Roberta’s Tiki Disco is pumping on Sunday nights, as can be seen from this fine photo I took out front from a safe “father’s distance” through the roll up and into the smokey debauched lair. Come on out and see for yourself sometime.