Sinclair Smith & Company is a multi-disciplinary design studio based in Brooklyn, NY. Our services include strategic consulting, industrial design and interior design.



The most beautiful McDonald’s in America

Posted on May 29, 2012 in Antiques, Architecture, Branding, Food, Interiors, New York

This is real. Scoutingny.com posted it. Amazing. Wonder if their Coca-Cola still has cocaine in it. And costs five cents.

(And I’d like to know what scoutingnyc knows about international restaurants that prevents this from stealing the global superlative.) Via KR.

foolinghoudini.com is live!

Posted on May 23, 2012 in Books, Featured, graphic design, SS&CO projects, Web

foolinghoudini.com is up and running. Many thanks to Isaac Lubow for a stellar coding job and Alex Stone for the opportunity. Reserve your copy of the book here!

Spectacular bookstores

Posted on May 16, 2012 in Architecture, Books, Interiors, Retail

Flavorpill has a great post with their 20 most beautiful bookstores in the world, like the above Selexyz Bookstore in Maastricht, Holland. Very inspiring.

Shipping container cities

Posted on May 16, 2012 in Architecture, Color, sustaina-bling

Interesting article in the Atlantic about a global trend in sustainable live/work communities constructed from shipping containers.

New business cards!

Posted on May 16, 2012 in Branding, graphic design, SS&CO projects

These have been getting a strong response. Particularly from bankers and lawyers who are like, “shit, this is way better than the one I got.” I handed one of these to a former professor last week and she asked, “will you always be retro?” I’m sure I gave some bullshit neither-here-nor-there answer at the time, but the answer is yes. A resounding YES! I can do many things, but I will always have one foot in the past. Now to start that locomotive company I’ve been dreaming of…

Excavators in repose

Posted on May 16, 2012 in Brooklyn, Tools


Peak Facebook

Posted on May 15, 2012 in Business, Tech, Web

This is a great piece by Paul Ford about Facebook’s nature and value, and it addresses current questions about how FB can and will grow to justify its obscenely estimated $100 billion IPO. And its funny. Killer graphics above by me.

foolinghoudini.com is set to launch!

Posted on May 15, 2012 in Books, Featured, graphic design, SS&CO projects, Web

Design and coding are complete for foolinghoudini.com, the website for the forthcoming book, Fooling Houdini by Alex Stone. You can see Alex talk about the book here. The book comes out in mid June. Site launch is imminent…

Prosthesis in the Times

Posted on May 14, 2012 in Health

This is quite unusual. Prosthetic limbs seem to be a theme today. First the previous post about the photo by the Sartorialist and now an interesting article in the nytimes about people opting for more drastic amputations because of the more advanced prothetics made newly available. And both of these posts within days of having met Aimee Mullins who has been a really inspiring and mythic figure since I learned about her years ago. Interesting coincidences. Makes me wonder how these guys are doing…

Prosthesis on the Sartorialist

I don’t usually blog about fashion. The apparel industry is a whole other can of worms. And while fashion should in my opinion be considered alongside product and architecture as parallel subsets under the modern rubric of industrial design, it is not yet, and so I leave it at that and stay largely away.

But today my wife sent me a Sartorialist post with a marvelous photo of a woman riding a bicycle. She so often sends photos of bikes and chic cycling that I almost missed what makes this photo shine– the woman’s right prothetic leg. It’s easy to miss graphically: the color seems an extension of the bag in the basket; the axis of the prosthesis coincides with the axis of the basket’s stay. I really thought her right leg must be out to the left preparing to dismount. Anyway, what makes this photo so special to me is the fluid connection between the subsets of human design and ingenuity. We augment our bodies in textiles and machines, mechanically concealing and gracing ourselves with protection and advantage over the earth and elements. And it’s hard in the information age particularly to tell where we stop and our tech starts. It’s a cliche of blurred lines often explored in allegory and fable. But I love that this photo explores those lines in color and line. Her vermillion dress is a part of her red bike. Her prosthetic leg is an extension of her chic purse. And of course the leg and bike collude to propel her with grace and efficiency inspite of her unique and common human handicaps. Clunky masculine mechanical fixes and colorful feminine grace. It’s a wonderful photo. And it’s getting a lot of attention.