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Sinclair Smith & Company is a multi-disciplinary design studio based in Brooklyn, NY. Our services include strategic consulting, industrial design and interior design.

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Drum chandelier

Posted on Jul 20, 2012 in I want it, Lighting, Music & Art

Found this on Facebook. Pretty great.

Snotty ketchup

Posted on Jul 8, 2012 in Advertising, Branding, Food, Packaging, sustaina-bling

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Heinz has been going kind of nuts with their use of the big squeeze bottle’s real estate on the label. I commend their labels that support troops, sending a string message while reinforcing a good ole American product image, and I’m glad they are engaging the consumer in their effort to reduce waste and raise awareness. But this level of conspicuous conservation is too ostentatious and self-satisfied for my tastes.

Even if is do like the taste of Heinz.

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IBEW logo

Posted on Jul 8, 2012 in graphic design

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Fight fire with furniture

Posted on Jul 2, 2012 in Decay, Furniture, Manufacturing, New York

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While fires continue to burn and uncontrollably destroy homes in Colorado, the FDNY is preparing to do some controlled burning on New York’s Governor’s Island. According to a New York Times article, the FDNY is conducting burning tests to experiment with venting techniques in an effort to combat accelerated home burning times that the article, and presumably the FDNY, attribute to changes in the materials and flammability of materials used to make furniture today. It’s fascinating to read the complex consequences of the changes in how we make our stuff, but it frustrates me that in an article documenting radical changes to fighting fire caused by our new types of stuff, there is no mention of changing our stuff.

(I by no means wish to undermine what I am certain are some diligent and sincere efforts somewhere to make products less flammable, and I would like to learn about them…)