This film is Saul Bass‘s 1969 pitch for updating and unifying the brand of the Bell telephone system. Bass’s proposal was accepted almost in its entirety making it the largest rebranding project ever at the time. The breadth of the proposal, tackling everything from the ubiquitous logo to the representational and behavioral needs of the workers and their clothing is mind blowing. Take a half hour and watch this. You can watch the film a little larger on the AT&T site here.
Photographs of the early American West by 19th century photographer Timothy O’Sullivan as featured in The Daily Mail. The caption for the above image reads:
“Industrial revolution: The mining town of Gold Hill, just south of Virginia City, Nevada, in 1867 was town whose prosperity was preserved by mining a rare silver ore called Comstock Lode. On the United States Geological Exploration of the Fortieth Parallel, Clarence King insisted that his men dress for dinner every evening and speak French, and O’Sullivan had no difficulty fitting in.”
Microsoft CEO Steve Ballmer spoke to BBC radio today on the occasion of the much anticipated release of Windows 8 and was questioned about the company’s varying successes at competing in the mobile and tablet space. It’s a relatively thorough interview for radio and I encourage listening to the whole thing. The interview is here. Quotes that stood out to me as they relate to my class at SVA are, “we have to prove it. we have to get out there and tell the story. And we welcome the opportunity to do that…” as well as “how do we put those in the market in a way that captures consumer imagination?” You can dump billions into development, design, manufacturing and distribution, but if you don’t connect with the consumer, you’re dead in the water. You have to teach the consumer how to integrate new products and product behaviors into their existing habits and behaviors. Everyone does.