Sinclair Smith & Company is a multi-disciplinary design studio based in Brooklyn, NY. Our services include strategic consulting, industrial design and interior design.



Saul Bass pitch for the Bell System logo

Posted on Oct 30, 2012 in Advertising, Branding, graphic design, History, Tech, Typography

This film is Saul Bass‘s 1969 pitch for updating and unifying the brand of the Bell telephone system. Bass’s proposal was accepted almost in its entirety making it the largest rebranding project ever at the time. The breadth of the proposal, tackling everything from the ubiquitous logo to the representational and behavioral needs of the workers and their clothing is mind blowing. Take a half hour and watch this. You can watch the film a little larger on the AT&T site here.

Clever DIY projects

Posted on Oct 30, 2012 in Craft, Endless stuff, Product

Some of the projects in this Buzzfeed post are indeed pretty clever.

Wild West

Posted on Oct 29, 2012 in History, Nature, Photography, Uncategorized


Photographs of the early American West by 19th century photographer Timothy O’Sullivan as featured in The Daily Mail. The caption for the above image reads:

“Industrial revolution: The mining town of Gold Hill, just south of Virginia City, Nevada, in 1867 was town whose prosperity was preserved by mining a rare silver ore called Comstock Lode. On the United States Geological Exploration of the Fortieth Parallel, Clarence King insisted that his men dress for dinner every evening and speak French, and O’Sullivan had no difficulty fitting in.”

Wind Map

Posted on Oct 28, 2012 in Art, graphic design, Nature, Science

Fernanda Viegas and Martin Wattenberg have created something very special with their wind map site. Prints are available here. I love maps.

Steve Ballmer on connecting with consumers

Posted on Oct 25, 2012 in Advertising, Branding, Business

Microsoft CEO Steve Ballmer spoke to BBC radio today on the occasion of the much anticipated release of Windows 8 and was questioned about the company’s varying successes at competing in the mobile and tablet space. It’s a relatively thorough interview for radio and I encourage listening to the whole thing. The interview is here. Quotes that stood out to me as they relate to my class at SVA are, “we have to prove it. we have to get out there and tell the story. And we welcome the opportunity to do that…” as well as “how do we put those in the market in a way that captures consumer imagination?” You can dump billions into development, design, manufacturing and distribution, but if you don’t connect with the consumer, you’re dead in the water. You have to teach the consumer how to integrate new products and product behaviors into their existing habits and behaviors. Everyone does.