Sinclair Smith & Company is a multi-disciplinary design studio based in Brooklyn, NY. Our services include strategic consulting, industrial design and interior design.



Apple drops the DVD drive

Posted on Jun 11, 2012 in Tech

In a move echoing its rejection of the floppy drive in the 90s, Apple has dropped the DVD drive from its new line of Macbook Pros, reported the nytimes today. Coupled with the replacement of the hard drive by flask memory, the immediate justification for the elimination of the dvd drive is the ability to streamline the weight and profile of the machines, which they claim to have achieved by 25%. But to me this signals a more aggressive move to force Apple consumers to upload and view content via its proprietary services like iCloud and iTunes. Personally I’m bummed. I regularly use my dvd drive to watch movies and listen to music and the thought of having to depend on the web or a separately purchased auxiliary drive is a downer. But I can’t complain about a book that’s 25% lighter. I’ll take two!