Sinclair Smith & Company is a multi-disciplinary design studio based in Brooklyn, NY. Our services include strategic consulting, industrial design and interior design.



Monk Oil in W Magazine!

Posted on Apr 16, 2015 in Advertising, Branding, Fashion, SS&CO projects

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We are thrilled to see our friends at Monk Oil getting the press they deserve. And pretty happy to see our branding work in there too. Check it out..

Scott Galloway & The Four Horsemen

Posted on Mar 21, 2015 in Business, Fashion, sustaina-bling, Tools

“As you move down the Torso, margins get higher.” This is an amazing presentation. Watch it

Japanese Timber Joint

Posted on Feb 8, 2015 in Architecture, Craft, Tools


Another great post from Core77′s Rain Noe celebrating insane levels of craft. Check out the video. It’s stunning.

Death of the Artist; Birth of Creative Entrepreneur

Posted on Jan 2, 2015 in Art, Business, Craft, Education, History


The Death of the Artist—and the Birth of the Creative Entrepreneur is a fascintating article in The Atlantic by William Deresiewicz on the history and market forces that have transformed craft based artists and artisans into business facing creatives.

WSJ: Automation Makes Us Dumb

Posted on Dec 1, 2014 in Dysfunction, Education, Process, Tech, Tools

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Computers are essential to new means and methods in design as everywhere else in the world today. This goes without question and I believe we need no further argument to justify their place. But we can argue about where, when and how much. As a design educator, I am very concerned by what I see in the classroom/studio. Basic sensitivities to form, material, scale and ergonomics are in decline. Students are easily and heavily seduced by the computer’s capacity to deliver images that gleam and glisten on screen, regardless of how they might one day feel and work in the hand. This phenomenon is ironically worsened by the one-two punch of CAD programs coupled with robot printers that generate 3D models. The work of the robots makes it all too easy to create something that looks shelf and market ready, with little thought, little testing, and almost none of the essential hand to mind feedback that made our species uniquely capable of dreaming and building such a complex environment for ourselves. I use the computer and I use 3D printers. But I use them in careful conjunction with traditional studio skills that I am proud to have studied and mastered and I would never give a user a designed tool that I gave to a robot for production before deeply vetting its form and function with my own two hands. I am sincerely concerned about a future wherein we find ourselves manually bankrupt and beholden to technologies that undermine the very ingenuity and self-reliance that make us human. This article in the WSJ speaks to that with interesting data.

Transition Design

Posted on Aug 11, 2014 in Education, Environmental, Research

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Cameron Tonkinwise has two heavy and fascinating pieces up on Medium– one here and another here– about this period of change in design and the opportunities for greater systems intervention. From the first: “Transition Design signals an ambition for design to play a role in larger scale social change. Faculty at the School of Design have started to speak about Transition Design in terms of the imperatives for change: the need to develop societies that resource themselves in more sustainable and equitable ways. We are developing an argument about why and how design plays a crucial role in the systems-level changes needed to develop more sustainable ways of living and working.” Read more…

You Are Not Late

Posted on Aug 1, 2014 in Education, Tech, Uncategorized

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You Are Not Late is a very inspiring short piece by Kevin Kelly and a reminder that there is so much more to do!

Svbscription V9: Destinations

Posted on Jul 29, 2014 in Brooklyn, SS&CO projects

Sinclair Smith Svbscription V9

Very happy to see some new work from the studio shipping out to customers in Svbscription‘s latest parcel. Check out the V9: Destinations parcel here.