Sinclair Smith & Company is a multi-disciplinary design studio based in Brooklyn, NY. Our services include strategic consulting, industrial design and interior design.



Svbscription V9: Destinations

Posted on Jul 29, 2014 in Brooklyn, SS&CO projects

Sinclair Smith Svbscription V9

Very happy to see some new work from the studio shipping out to customers in Svbscription‘s latest parcel. Check out the V9: Destinations parcel here.

Pono Music. Elevating digital.

Posted on Mar 13, 2014 in Music & Art, Tech

This is huge. Watch the video. As a musician I’m intimately familiar with the process of having sound choked and severely limited as it travels out of the studio and into a digital format. Pono’s ability to reproduce the capacity of the studio and the artist’s intention will be revolutionary. Leave it to Neil Young. I love that man.

But the larger trend that I hope we’re seeing is the ability of the universe of digital tools to more seamlessly replicate the intentions of our very analog, human expressions. I am hoping that we can look at our place in technological time and say that for two decades we have been in the infancy of digital technology, a dark ages of gear headed, internal reflection, and that now we are moving away from a fixation on the tools themselves and how to use them and back to the creation of content that intimately suits our needs. The trend across devices is toward simple gestures, worn devices and integrated circuitry. Devices increasingly communicate with each other to anticipate human needs. And interfaces become increasingly minimal, reducing the complexity of user manuals and increasing reliance on user intuition. The trend is toward reducing the extent to which our person to person relationships are mitigated by our person to device relationships. It’s difficult but very important to remember that the point of design, and of art and music, is to improve human relationships. When people and design behaviors become too focused on the technology, the tool, the device, then design is failing.

The transition to digital has been clumsy and I have lamented the loss of many small experiences from the age of analog not long ago. Tape hiss. Vinyl noise. Static noise. Knobs and buttons with mechanical connections to solid state functionality. For millennials and many others, the accessibility of Arduino programming is– forgive the expression– a digital analog to these direct old interfaces and user experiences. Ultimately, the experience of creating analog artifacts from analog interfaces is not replicable via digital. But our increasing ability to replicate analog artifacts with digital technology increases the transparency of creative media and the joy of artistic expression.

It’s moving to watch the testimonials of so many revered artists after they step out of Neil Young’s Cadillac having heard Pono for the first time. It’s like getting a little of your life back.

Can’t wait to get mine. Read more about Pono here.


Ham Cream

Posted on Mar 9, 2014 in Advertising, Dysfunction, SS&CO projects

sinclair smith Ham Cream

My hearing is a little shot so I frequently hear people ask each other for this. It brings me a quiet laugh so I thought I’d mock it up and share.

The consequences when Ikea trims a board thickness

Posted on Feb 20, 2014 in Eco, Furniture


There’s an interesting piece here on Gizmodo about Ikea’s decision to alter the thickness of the vertical outer members in its ubiquitous “expedite” shelving. It’s good to see a company like Ikea making small changes to products, knowing that the consequences will be huge when measured in the millions of units sold. Because, consider their impact: “Ikea uses a whopping one percent of the world’s wood supply.” That’s a staggering statistic.

Playtime poster

Posted on Feb 19, 2014 in Cinema, graphic design, Illustration


Source unknown. Found via google image search for Playtime.

Dieter Rams: ten principles for good design

Posted on Feb 8, 2014 in Craft, People


From the master himself… read here.

Japanese underground bike parking

Posted on Dec 27, 2013 in Architecture, Tech, Transportation


The glory days

Posted on Dec 14, 2013 in Music & Art, Tech, Transportation


Love. Probably skipped a lot though. via google search for “portable turntable”

This is a gingerbread house

Posted on Dec 3, 2013 in Architecture, Food


Don’t believe me? Click here. And don’t forget kids, it pays to play with your food! (via Colossal)