About

Sinclair Smith & Company is a multi-disciplinary design studio based in Brooklyn, NY. Our services include strategic consulting, industrial design and interior design.

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info_at_sinclairsmithco.com

Monk Oil in W Magazine!

Posted on Apr 16, 2015 in Advertising, Branding, Fashion, SS&CO projects

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We are thrilled to see our friends at Monk Oil getting the press they deserve. And pretty happy to see our branding work in there too. Check it out..

Ham Cream

Posted on Mar 9, 2014 in Advertising, Dysfunction, SS&CO projects

sinclair smith Ham Cream

My hearing is a little shot so I frequently hear people ask each other for this. It brings me a quiet laugh so I thought I’d mock it up and share.

Gertel’s Bakery Luncheon

Posted on May 29, 2013 in Advertising, Antiques, Brooklyn, Decay, graphic design, Typography

Stunning. Want to know more? See google.

Moses the vacuum cleaner

Posted on May 28, 2013 in Advertising, Brooklyn, Product, Research, SS&CO projects

I wrote my master’s thesis on the historical relationship between product design and social class and I really wish I’d found this advertisement in time to have included it. I’ve never seen an historical document spell out in more brutal terms the extent to which product innovation has changed the means and behaviors of menial labor to render the working class more “presentable” and the leisure class more able bodied. Whether they were on their way up or on their way down, families at the beginning of the 20th century who found themselves members of a new middle class were suddenly forced to maintain house and composure simultaneously; and mass produced consumer products filled the gap left by unaffordable servants, creating a huge market saturated by what have come to be known as labor saving devices. I was searching for something else when I found this ad in an early 20th Cent Brooklyn Blue Book here.

Timeless Timex

Posted on Jan 14, 2013 in Advertising, Dysfunction, Web

Look, I’m just sayin’, if I were a watchmaker, I wouldn’t call my product timeless. I’d find another word. That’s all. I’m just sayin’.

Fully Fluffy

Posted on Nov 24, 2012 in Advertising, Branding, Fashion, Interiors, New York

In my book, the holiday market at Union Square is to be avoided by any and all means necessary. The one exception to this, as I discovered today, is when one’s child desperately needs gloves immediately because it’s freezing out. Only in this instance is it safe to move quickly and decidedly into the chaos of tourists and the shopping dispossessed. Anyway…

There was this one stall… a slavic woman is selling big fluffy alpaca hats. They look great. And alpaca is a great material– being wool it causes relatively little harm when sheered and its typical finish requires little processing. But that’s not the point– gosh I’m really stuttering this one out!– the point for this blog (!!) is that the booth had a clever design. To drive home the material, the whole booth was lined in faux white fur. Floor to ceiling. Wall to wall. Wrapped around the pipes. And the fluffy hats hung off the fluffy wall. Very smart. You stepped inside and you were in the hat, in the fluffy white warmth of the product. It’s not a sophisticated design solution– it’s wall to wall white faux fur– but given the product, it’s one of the most simple and effective display choices I’ve encountered.

New Tungsten styles from H&FJ

Posted on Nov 14, 2012 in Advertising, graphic design, Typography

Hoefler & Frere-Jones beautifully illustrate 32 new styles for Tungsten in this gradient layout.

The People’s Bailout poster

Posted on Nov 14, 2012 in Advertising, graphic design

Poster for The People’s Bailout from Rolling Jubilee, a Strike Debt project. The Rolling Jubilee site has some nice info graphics too. Poster design by Joe Alterio.

Occupy Sandy Poster

Posted on Nov 7, 2012 in Advertising, Art, Branding, Brooklyn, graphic design, New York

Great work by McMillian+Furlow. I wish I could say they have been stealing from me… I doubt it.