Awww, how cute is that? (Yes, I placed a quarter there for scale. So?)
No, sorry, that’s not right. A New York Times story today reports that “the beverage rivals are racing to become the first to produce a plastic soda bottle made entirely from plants.” And in all sincerity I hope they both get there soon. But in a load of BS so incongruous with a century plus rivalry between two industrial giants, the piece ends with this quote from Pepsi’s VP of global beverage packaging: “We don’t feel it’s a race” Ms. Lefebvre said. “We feel like were all working together to do better for the environment and also to make good business sense.” Yeah right. (more…)
Mid Bronx is a commercial garbage collection company that I found up by the job I’m on and they’ve been doing weekly collections from my site. Super nice guys and I really love the type treatment on their truck. It’s a classic industrial logo type. And they have great shirts to match. I managed to score one. XL. It looks like a dress on me. (Please don’t tell them.)
Ok, so I am SUPER late to the party on this one, but I just saw the Scope Outlast bottle in the store and was really taken aback. I got four words: gypsy cab air freshener. As reported in the Dieline in 2009, brand management at Scope and the designers at Webb deVlam wanted to ensure the bottle would not be relegated to under sink cabinet status for reasons of exposing the brand and encouraging routine use. All well and good, so they went with a jewel and perfume bottle inspired form to elevate status by form association. Ok, also well and good, particularly when you think that Scope makes your breath smell fresh. Ok, doing great, and then along comes the semiotic disruptor– blue liquid!!! Noooooooo!!! So here’s a question: what’s a blue or brightly colored liquid that comes in a jewel like bottle so it can be elevated to above the counter status when really it’s trash? Four words: gypsy cab air freshener.
The combination of the red GE logo plate against the teal blue body of this electric air compressor motor is gorgeous. Perfect 50s industrial color.
Btw, that’s the axle bearing housing there with a set screw on top for securing the bearing inside. It’s a perfect place for their logo in form and symbol.
I was shown this 1985 article from Time Magazine reporting hostile take over bids and forced sales of family companies. The 80s were that last dreamy last era before brand and branding exceeded product quality and customer service in corporate and consumer values. The article is an interesting glimpse into that pivotal time when it all seemed to shift.
I got an awesome pair of boots from L.L. Bean for father’s day yesterday– thank you KR and HS!!– and I was almost as excited about the beautiful paper that came in the box to wrap the boots. It looks like an old repeat from their archives, unless of course they never stopped using it. Anyway, the illustrations are gorgeous; check out the movement on that fisherman. They need to add some color and get into making bedding for kids. Classic stuff.
Michael Kritzer has done an interesting thing for client Buell Motorcycles by designing a shipping crate the bike purchaser can turn into a workbench. And a pretty smart one at that. Well played. Mr. Kritzer has more sharp work and smart business intentions up at Habitco. Via core77.