Sinclair Smith & Company is a multi-disciplinary design studio based in Brooklyn, NY. Our services include strategic consulting, industrial design and interior design.



From the notes of Jeff Staple

Posted on May 22, 2011 in Branding, People

Friend and client Jeff Staple shared some of his notes and process with Sarah Meier-Albano on her blog’s Geek Files. Good stuff!

Mickey Drexler

Posted on May 20, 2011 in Branding, Business, Clothing, New York

This article in the New Yorker on Mickey Drexler (from last September!!) is worth the read.

Sinclair Oil memorabilia

Posted on May 11, 2011 in Advertising, Branding, Cycling, Transportation

My lady saw this and sent it to me. Presumably it’s an antique (delivery?) bicycle branded with ad space for the Sinclair gas and oil company. I would have thought oil companies would have wanted to destroy bicycles the way they destroyed the street car industry. Maybe not. Anyway, I want it.

I also want this Sinclair grease can I saw in a window today. $95. Who wants to buy me more junk?


Posted on May 11, 2011 in Branding, Dysfunction, Food

This just in via Anthony Bourdain’s twitter feed @noreservations: A Ukranian McDonald’s, and right next door its shameless competition and knockoff, McFoxy’s.

Steven Noble, Illustrator

Posted on May 2, 2011 in Branding, Illustration

I just learned about Steven Noble while doing a little research for a client project. Man, this dude can draw. I just hope my client doesn’t read this and go hire him instead….

Blue Bottle Coffee: now with more green

Posted on Mar 19, 2011 in Branding, Brooklyn, Eco, Food, Product, sustaina-bling


As if Blue Bottle Coffee were not already about as cool as it gets with their incredible roasts and brews and foams and wild apparatus behind the glass there on Berry in Williamsburg, they had to go that extra step and be as green as possible with their cups. New cups are 100% compostable with a bio-degradable plastic lining, and the lids are compostable too (maybe made from corn?). Good on you BBC. Love you guys!

Eddie Bauer or Die

Posted on Mar 19, 2011 in Branding, Dysfunction, Transportation

I like what this dude has done with his Eddie Bauer Edition Ford Explorer. He really has a strong grasp of the Eddie Bauer brand and how to wear it in that subtle way that says, “I’m a modest American outdoorsman.” Btw, forgive me for so chauvinistically presuming the owner is a man. Don’t know what came over me.

Questionable country branding

Posted on Feb 10, 2011 in Branding, Endless stuff, Product

If you’ve even heard of the Vermont Country Store, I wouldn’t hasten to guess how much time you’d spent thinking up a clever slogan on its behalf, but even if you had, I reckon “Wake Up Your Lifestyle” wasn’t it.

Vintage Motorola stamp

Posted on Feb 10, 2011 in Branding, graphic design, Packaging, Product, Typography

A friend of a friend who works at Motorola posted this to the Motorola Facebook page. Said she found it “in an old desk in my dad’s basement.” Thought we might appreciate it. We do!!! I am going to assume this is a printing plate of some kind and someone hit the ole reflect button in ps. Classic stuff.

Perfect pasta packaging

I hesitate from being too dramatic here, though I realize drama befits any discussion of pasta. Still, even if the issue be only graphic and typographic in nature, the style is so brutal and austere in form and type and so bold and passionate in proportion and color that I can’t help but say that if I ever make a single layout as simple and striking and beautiful as this, I promise to die a happy man and forfeit all prior grievances. Really. The people at Molino & Pastificio have produced some of the best packaging of all time. (Eat your fill Lester Beall.) I’ve taken my time and considered my words. And I’m comfortable with that statement.