Sinclair Smith & Company is a multi-disciplinary design studio based in Brooklyn, NY. Our services include strategic consulting, industrial design and interior design.



Svbscription V9: Destinations

Posted on Jul 29, 2014 in Brooklyn, SS&CO projects

Sinclair Smith Svbscription V9

Very happy to see some new work from the studio shipping out to customers in Svbscription‘s latest parcel. Check out the V9: Destinations parcel here.

Sinclair SpaceCases at Acorn Toy Shop

Posted on Oct 5, 2013 in Brooklyn, Children, Furniture, Retail, SS&CO projects

I’m really happy to see Spacecases in the window of Acorn Toy Shop on Atlantic Avenue in Brooklyn. Acorn is using them for display and merchandising and is also taking orders for Spacecases from interested customers. So far so good. The orders are coming in and I’m happy this versatile, modular, stacking wood crate system I designed 12 years ago is still chugging along. There are more pictures here. (New photos are coming soon!)

Gertel’s Bakery Luncheon

Posted on May 29, 2013 in Advertising, Antiques, Brooklyn, Decay, graphic design, Typography

Stunning. Want to know more? See google.

Moses the vacuum cleaner

Posted on May 28, 2013 in Advertising, Brooklyn, Product, Research, SS&CO projects

I wrote my master’s thesis on the historical relationship between product design and social class and I really wish I’d found this advertisement in time to have included it. I’ve never seen an historical document spell out in more brutal terms the extent to which product innovation has changed the means and behaviors of menial labor to render the working class more “presentable” and the leisure class more able bodied. Whether they were on their way up or on their way down, families at the beginning of the 20th century who found themselves members of a new middle class were suddenly forced to maintain house and composure simultaneously; and mass produced consumer products filled the gap left by unaffordable servants, creating a huge market saturated by what have come to be known as labor saving devices. I was searching for something else when I found this ad in an early 20th Cent Brooklyn Blue Book here.

City of Brooklyn; Half Century’s Progress (1887)

Posted on Feb 1, 2013 in Books, Brooklyn, History

The Internet Archive has a digitized “City of Brooklyn; A Half Century’s Progress” from 1887 which brings “together in such convenient and permanent form such data relating to the merchantile, manufacturing, and other business interests of the beautiful city of Brooklyn, and the men whose brains, capital, and energy have been and are the inspiration of them, as are worth being preserved.” Needless to say it’s a real page turner.

Law Office

Posted on Dec 12, 2012 in Brooklyn, Typography


Today’s best dressed

Posted on Nov 24, 2012 in Brooklyn, Fashion

I think I saw Santa stop to do some shopping at the Meat Hook on the way back North from his Boca condo.

(I grew up in some preppy company and that scarf if the best thing anyone ever did for pink & green.)

Occupy Sandy Poster

Posted on Nov 7, 2012 in Advertising, Art, Branding, Brooklyn, graphic design, New York

Great work by McMillian+Furlow. I wish I could say they have been stealing from me… I doubt it.


Posted on Nov 1, 2012 in Brooklyn, Nature, New York

A guy walking on the Williamsburg waterfront took this picture which CNN put up on its site. Really striking. That’s the Williamsburg Bridge with Brooklyn under power on the left and lower Manhattan blacked out on the right. That’s the deal right now. Four days now and another three to go. At least. He has another good one here.