Sinclair Smith & Company is a multi-disciplinary design studio based in Brooklyn, NY. Our services include strategic consulting, industrial design and interior design.



Haunting image from Hurricane Sandy

Posted on Nov 1, 2012 in Brooklyn, Nature, New York

Where my family and I live now, Sandy was not much but a really windy storm and an intense night of TV. But watching the aftermath has been an emotional roller coaster going between the normality of central Brooklyn and news of the world unaffected by the storm to constant emails and Facebook invites about recovery drives and calls for food and supplies for those families whose homes were devasted. Some of those are friends and friends of friends. Banks are running out of cash and gas lines extend for blocks and hours. It’s getting intense. This picture from the nytimes really speaks to the whole thing.

Excavators in repose

Posted on May 16, 2012 in Brooklyn, Tools


Jessica Hische’s Daily Drop Caps

Posted on May 9, 2012 in Brooklyn, graphic design, Typography

Testing, testing Jessica Hishce’s Daily Drop Caps. That T looks like Aquafresh. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Apple pie pops

Posted on May 6, 2012 in Brooklyn, Endless stuff, Food


Apple pie on a stick. Apparently there is still room for innovation even in the most traditional and rudimentary spaces. And it was extremely good. From Pie Corps.

Pratt ID View

Posted on May 3, 2012 in Brooklyn, Craft, Education


It’s always a pleasure to be invited back to Pratt at year’s end to be a guest critic at reviews. There was some really strong work this year.


New pix of OKI

Posted on Mar 15, 2012 in Architecture, Brooklyn, Featured, Photography, SS&CO projects

I met photographer Naho Kubota when Brutus magazine brought her here to shoot our home, and the pictures she took were so amazing that I asked her to come back and take more like this one above of our kitchen. Check out Naho’s work and check out the pix she took of our place.

Tractor trainer

Posted on Aug 1, 2011 in Brooklyn, New York, Transportation


Bushwick exploding

Posted on Jul 10, 2011 in Brooklyn, Fashion, Food


This once desolate wasteland of Brooklyn’s postwar manufacturing glory into which I moved eleven years ago is exploding with energy, creativity, food and all out party. Roberta’s Tiki Disco is pumping on Sunday nights, as can be seen from this fine photo I took out front from a safe “father’s distance” through the roll up and into the smokey debauched lair. Come on out and see for yourself sometime.

How to open a wine store in 10 easy steps

Posted on Jun 22, 2011 in Brooklyn, Business, Food, graphic design, Retail

Williamsburg wine store Vine has an amusing and candid blog piece about it’s process of getting started. Worth the read..

I’d also like to pay respect to their new logo. The simple use of a bicycle graphic for a wine store is an extremely succinct messaging and service tactic. They deliver!

BAM: terra cotta components

Posted on Jun 19, 2011 in Architecture, Brooklyn, History, Process


Protected by chain link fence in a section of a parking lot across the street from Brooklyn Academy of Music there are some magnificent pieces of slip-cast ornamental terra cotta lying around. They are definitely part of BAM’s facade, but whether or not they are original, on their way out or on their way back up onto the building I do not know. I presume they are excess as restoration work was completed some time ago. Anyway, scroll through the gallery above to see more…