Sinclair Smith & Company is a multi-disciplinary design studio based in Brooklyn, NY. Our services include strategic consulting, industrial design and interior design.



Old MTA lettering

Great old lettering at the exit stairs for South Oxford St at the Lafayette Ave C station.

Brooklyn Technical High School

Brooklyn Tech, as it’s known, has some great stone work on its facade, with inspiring machine age iconography. The building was built from 1930-33, at the exact time as Rockefeller Center, and its exterior iconography is of the same post-crash, WPA vintage and spirit, calling people to work hard and to excel in sciences, technology, industry and American innovation. We seriously need a big ass booster shot of that stuff in this country. Read more on wikipedia… and marvel at the facilities originally housed inside for educating young New Yorkers in real trades.


Posted on Jun 5, 2011 in Branding, Brooklyn, Food


Look, at the end of the day, I’m a designer, not a brand strategist. But I’m not sure I would serve my family milk with the name Goldenflow. That doesn’t sound like it came from the right part of the cow. I’m just saying.

Dated color

Posted on Jun 4, 2011 in Architecture, Brooklyn, Color, Transportation

Believe it or not, this photo was taken today. The Impala (62?) is a dated color, but it’s the car with the mustard, blue and browns of the background houses that really push this image back about 40 or 50 years.

OKI in Brutus

Posted on May 10, 2011 in Architecture, Brooklyn, Featured, SS&CO projects

My wife and son and I were very honored to receive the kind editorial and photo team from the Japanese lifestyle and culture magazine Brutus in our home last month. And we are happy to be included in the May 2011 issue’s feature spread, “In Brooklyn Style”. Available on newstands!! There are some interesting homes featured along with ours showing the post-deconstructionist, reclaimed and renowned crafty-quilty-hodge-podge that is Brooklyn these days. Shout out to Jeff Staple for recommending us for the issue, and big thanks to Brutus writers/contributing editors David Imber and Mika Yoshida for their care and consideration. This was in the works for a while and we weren’t sure if it would fall through given recent events in Japan, but as they say, the show must go on…. Photographer Naho Kubota’s shots are excellent and I’d love to get a set to use here on the site. Click on the pics above and below for larger views. It’s feels good to get some design attention for a project that’s been ongoing for 11 years now. (wow!) There’s a link to the magazine online here, but I gather it will change after the 15h of May.

Edwin B. Stimpson Co., vintage catalog art

Posted on Mar 28, 2011 in Brooklyn, History, Illustration, Manufacturing, Tools

Via Emilie Baltz, Scanning Around with Gene at CreativePro.com posted some amazing images from the Stimpson Company‘s catalog. Check it out…

Odd messaging

Posted on Mar 27, 2011 in Brooklyn


I felt so many conflicting emotions when I saw this, dear reader. I just don’t know what it means and I couldn’t get away from whatever might be inside fast enough. Mind you, it’s a refrigerated truck and has a little security camera mounted over the door there. But I’ll just get back to my business, reassured that God is good.

Nice hand drawn type


This should have gone up here ages ago as indicated by the date on it but better late than never. There’s nothing new about nostalgic poster art, particularly the wood cut banner style of the 19th cent American West, and particularly if you live in Brooklyn in the early 21st cent as I do and of which time and movement I consider myself part and parcel. Terrible sentence. But I really appreciate the confidence of this hand drawn poster/flyer. Simple line weight, looks like it was made quickly, some diversity of letterforms and scale but clearly of one hand. Were it mine, I probably I would have considered this a sketch and labored over a final rendering in the computer forever, totally over doing it. It never would have looked as good as this. Clearly this did go through the computer in someway as evidenced by the identical bottles, but still. Kudos to the artist. I like it.

Moon River Chattel bar stools

Posted on Mar 20, 2011 in Brooklyn, Furniture

Moon River on Grand in BK has some beautiful stools that I’ve been admiring for a while now– years? They’re $300 a piece which is totally reasonable and designed and made by them. I’m impressed. Moon River is a serious act from an outfitting and salvage perspective but I wasn’t aware of their design/build chops. The bases are an elegant mix of modernist wire frames and early machine age over-determination. Brooklyn 101. Beautiful stuff.