Sinclair Smith & Company is a multi-disciplinary design studio based in Brooklyn, NY. Our services include strategic consulting, industrial design and interior design.



Scott Galloway & The Four Horsemen

Posted on Mar 21, 2015 in Business, Fashion, sustaina-bling, Tools

“As you move down the Torso, margins get higher.” This is an amazing presentation. Watch it

Death of the Artist; Birth of Creative Entrepreneur

Posted on Jan 2, 2015 in Art, Business, Craft, Education, History


The Death of the Artist—and the Birth of the Creative Entrepreneur is a fascintating article in The Atlantic by William Deresiewicz on the history and market forces that have transformed craft based artists and artisans into business facing creatives.

John Kay on the complexity of perceived values of labor

Posted on Feb 1, 2013 in Business

A short post on British economist John Kay’s site entitled “Fetish for making things ignores real work” from (November 2012) explores common misunderstandings of the source of value in a culture that fetishizes manufacturing above services and suggests we reexamine what we regard as “real work” and give it its due.

Steve Ballmer on connecting with consumers

Posted on Oct 25, 2012 in Advertising, Branding, Business

Microsoft CEO Steve Ballmer spoke to BBC radio today on the occasion of the much anticipated release of Windows 8 and was questioned about the company’s varying successes at competing in the mobile and tablet space. It’s a relatively thorough interview for radio and I encourage listening to the whole thing. The interview is here. Quotes that stood out to me as they relate to my class at SVA are, “we have to prove it. we have to get out there and tell the story. And we welcome the opportunity to do that…” as well as “how do we put those in the market in a way that captures consumer imagination?” You can dump billions into development, design, manufacturing and distribution, but if you don’t connect with the consumer, you’re dead in the water. You have to teach the consumer how to integrate new products and product behaviors into their existing habits and behaviors. Everyone does.

Peak Facebook

Posted on May 15, 2012 in Business, Tech, Web

This is a great piece by Paul Ford about Facebook’s nature and value, and it addresses current questions about how FB can and will grow to justify its obscenely estimated $100 billion IPO. And its funny. Killer graphics above by me.

Citi Bike

Streetsblog.org has announced that Citi Band will sponsor New York’s bike share program beginning in July. Those guys are no dopes. It’s a great lifestyle brand extension for them. Good for the city. Good for people and quality of life. Good for business. Ka’ching!!

Nytimes: The iEconomy

Posted on Jan 24, 2012 in Business, Featured, Manufacturing, Process, Tech

The New York Times piece, The iEconomy: How the U.S. Lost Out on iPhone Work is a must read for anyone who cares about the state of this country and the direction in which we’re headed. I love Apple and I love this country. So it saddens me to watch our class structure deteriorate under a weight of consumer entitlement to the point where the working class cannot afford to work to manufacture the goods that it feels entitled to consume, and the ruling class cannot afford to manufacture at a price that reflects the purchase power of an employed and reasonably compensated consumer populace. It’s a bubble. Read the piece and try to envision for yourself where the American working class actually lives in the economy described in the article. And definitely watch the multi-media piece they put together. Excellent journalism and presentation. I hope they get a Pulitzer for this one.

Happy Birthday America! Now get your shit together!

Posted on Jul 4, 2011 in Business, Dysfunction, graphic design

Dear USA, I’m sorry to bring this up on your birthday, but you have been living out of the house for 235 years now, and it’s time to get your shit together. I love you and really want the best for you. But shit like this has to stop. It’s a ‘don’t tread on me’ kind of thing you know? No taxation without representation? Yeah well, throwing parties in your new place is cool, but inviting over a bunch of bullies who sell all your shit out the back to pay for beer and then making those of us who behaved ourselves pay to replace everything is not. We just wanted to meet girls. Have a good night and try not to burn down anymore forests tonight. It’s dry out there in the West these days. Much love, Citizen Sinclair.

Ancient Industries

Beautiful store. Beautiful blog. How I long on days like these for my muggy view of the Thames.

How to open a wine store in 10 easy steps

Posted on Jun 22, 2011 in Brooklyn, Business, Food, graphic design, Retail

Williamsburg wine store Vine has an amusing and candid blog piece about it’s process of getting started. Worth the read..

I’d also like to pay respect to their new logo. The simple use of a bicycle graphic for a wine store is an extremely succinct messaging and service tactic. They deliver!