I was shown this 1985 article from Time Magazine reporting hostile take over bids and forced sales of family companies. The 80s were that last dreamy last era before brand and branding exceeded product quality and customer service in corporate and consumer values. The article is an interesting glimpse into that pivotal time when it all seemed to shift.
What you need to know is that in 1955 Jay Lehman started a business selling old fashioned products that operate without electricity to local Amish in Ohio. Pretty good idea when you think about it. And the business is thriving. That’s classic universal design. Design a product or service for a niche consumer and if it’s done right, everyone will want it. Move over Vermont Country Store, all the good stuff is at Lehman’s.