Sinclair Smith & Company is a multi-disciplinary design studio based in Brooklyn, NY. Our services include strategic consulting, industrial design and interior design.



The perfectly fried egg

Posted on Sep 13, 2012 in Craft, Food, Process

Ultimately what I do in life is work to make processes of all kinds more efficient and enjoyable. It’s like a tick and it gets into everything from putting on my clothes to arranging work spaces. And so I’ve tried to make a career out of it. But anyway, I also love to cook– one of the richest processes in the human experience. And I love fried eggs. Runny yolk, cooked whites. So it should come as no surprise that the methods of Chef José Andrés get me totally psyched for breakfast tomorrow! Watch the nytimes slideshow. It’s a beautiful technique.

Don’t Fear the Internet

Posted on May 10, 2012 in Craft, Education, I want it, Tech, Web

Today I am inspired by rumors I heard about John Travolta. So on this day after a momentus day in the history of our nation’s socio-political landscape, I too am coming out of the closet and prepare to be wed. To web.

The truth is, I have always wanted to know how to program a website. There. I said it, it’s out. Yes, yes, I am valued by my clients as a brick and mortar kind of design/build guy, and I can be frequently heard calling myself a luddite, but secretly I look at html/css class schedules at 3rd Ward and buy intructional books at Barnes & Noble, and shamefully keep them spine-in on a shelf by the bed painfully wondering when I will ever be able to program a website myself like those other cool kids and cease to be a slave to their plug-ins and cryptic jokes all riddled with m-dashes and back slashes.

Well, today all that changes, now that I have found Jessica Hische and Russ Maschmeyer’s instructional site Don’t Fear the Internet (with videos!). Full discloser: I have had a design crush on Hische for a while now. Her skills are sick. And I have come very close to working with Russ. I contacted Russ via Liz Danzigo at SVA Interaction Design because I needed a programmer, well, because– wait for it– I don’t know how to program a fucking website!! But again, today all that changes. Those two are geniuses. Check out the site. Extremely clear. While watching one of the videos I almost started crying as I considered the world of code that would suddenly demystify in front of my eyes. Matrix, here I come….

Max Lamb

Posted on May 6, 2012 in Craft, Furniture, People, Process

I’ve only today learned about Max Lamb. I’m in awe.

The above photo is from his Solids of Revolution project of turned concrete and felt stools.

Pratt ID View

Posted on May 3, 2012 in Brooklyn, Craft, Education


It’s always a pleasure to be invited back to Pratt at year’s end to be a guest critic at reviews. There was some really strong work this year.


Les jardins suspendus de Marqueyssac

Posted on Apr 18, 2012 in Craft, Nature


This is one of the most delightful things I’ve ever seen. Want to go to there. And can’t wait for late spring hedge trimming season. Totally inspired to break out of the box! via coolhunter

Dolce Vita Conference Table

Posted on Dec 1, 2011 in Craft, Featured, Furniture, Hardware, Process, SS&CO projects

I’m really proud of this table I just did for Dolce Vita. I had drawn it as a super simple, single piece welded brass frame. But I went and double checked the freight elevator and stairwell in the Puck building and knew there was no way in hell it was going to get up to its new home. It had to be made in pieces. Oh but where to put the seams?!?!? Hide them in the corners or bury them in plain sight? I came up with this little cube detail for the middle of each side with reveals around it and used it as a coupling that slides into the four corner elements and holds it all together. I was nervous that it would look fussy and silly. I don’t think it does. I’m psyched. Looks good. Check it out.

Cupcake drawer pulls

Posted on Nov 22, 2011 in Color, Craft, Featured, Food, Hardware, Product

I was just searching for cabinet pulls for a client (nothing like these, I assure you fair reader) and thought I’d see who’s making a break for it on Etsy when I came across these fake cupcake drawer pulls. Umm… genius and delightful? And totally grotesque? I’m not sure I’d ever be able to open a drawer for fear of messing up the icing. Shimrita says her(?) cupcakes are “handmade from scratch.” Love it. I would like to know what they’re made from to look so real, but I’m sure it’s a recipe best kept a secret. This is the best product Emilie Baltz never designed. Rock on Shimrita…

Durock manufacturing artifact

Posted on Aug 27, 2011 in Craft, Manufacturing, SS&CO projects

I’ve seen this for years but it never really registered until a few weks ago when I was rebuilding a section of floor (see photo below)– Durock brand cement board has a marking that repeats randomly across it’s surface. It’s that “7″ shaped line all over the sheet in the photo above. And it looks to me like that gesture is a scratch from the machinery the sheets move on and across in manufacturing. It’s a rough gesture but it’s identical everywhere it appears so it appeals to me as this very mechanical artifact– almost a little map– of the material’s creation.

Tools of the trade: Birdcraft

Posted on May 14, 2011 in Craft, Tools


My mother in law Judy is an avid bird lover, board member and active participant of the CT Audubon Society and Birdcraft Museum and regular guide for bird watching tours through the Costa Rican rain forest. So on a recent trip to the CT Birdcraft Museum I got a glimpse at some of the tools she uses. Pretty cool! (1. bird band on my thumb for a big bird; 2. bird banding pliers; 3. bird leg gauge; 4 & 5. more bird bands; 6. bird anatomy 101.)