Sinclair Smith & Company is a multi-disciplinary design studio based in Brooklyn, NY. Our services include strategic consulting, industrial design and interior design.



Cereal Taxonomy

Posted on May 12, 2011 in Craft, Endless stuff, Food, Quotidien things


My aunt Nora has this awesome framed taxonomy of classic cereals that she found in a (insert your word here) store. Of course, what’s horrifying is that these are “food” items and show no sign of decay under fairly normal atmospheric conditions. But it inspires me to make many similar taxonomies of quotidien things. Screw types, historic paperclips, presidential fingernails. You know, average stuff. They could make great gifts.

Legotron, Mark I: 4×5 camera made of Lego

Posted on May 11, 2011 in Color, Craft, Photography, Toys

I am probably late to the party on this one given the March publishing date but I needed to note it for combining two of my passions: analog photography and lego. I love any quirky thing made from Lego, but photographer Cary Norton has stolen the show by making a functioning 4×5 camera and some sharp exposures (with light leaks but so what they look great.) Also, the camera is gorgeous. Brava Cary! Read on…

Infinite Variety

Posted on Apr 5, 2011 in Craft, History, New York, Quotidien things

Last Wednesday— it took a while to edit my photos— I made it to the Park Avenue Armory on the last of the five days that the American Folk Art Museum presented Infinite Variety, Three Centuries of Red and White Quilts from the remarkable collection assembled by Joanna S. Rose. As she tells it in the brochure, Mrs. Rose was asked by her husband, a prominent real estate developer, what she’d like for her 80th birthday, to which she replied something she’d never seen before and something for New York. Turns out she had never seen the entire collection of 651 red and white American quilts that she has collected over the years. The collection was gifted to the American Folk Museum and the Armory was rented to run the show for five days with free admission to the public. Thinc Design was hired to design the exhibit which they did with elegant simplicity, leaving the show to the scale of the collection and the space. The quilts float and glow against the darkness of the massive vault. The collection is a powerful study in simple form, pattern and repetition. It is also an awesome meditation on the love and handiwork of American women over the centuries. If you missed it I am truly sorry. There will be a book I gather. But for now dear reader, please accept my humble photographs.