Sinclair Smith & Company is a multi-disciplinary design studio based in Brooklyn, NY. Our services include strategic consulting, industrial design and interior design.




Posted on May 14, 2011 in Dysfunction, Eco, sustaina-bling

I came up with a new word today. I was overcome by anxiety as I often am when confronted by a mountain of relatively uniform waste. So much could be done with it! If I only had a brain! If only I could intervene before it’s picked up by sanitation, headed for the landfill or even a recycling facility! So much energy could be saved! So many children’s lives made whole! Oh the humanity…. All this anxiety born of the need for better design interventions. And thus was born “designxiety.” And I started typing this post, totally ready to take the stage and be crowned for my genius contribution to the land of modern etymology when I decided to check the Google. Five hits as of today. Oh well. As we say in kindergarten, “I made it up for myself!”

Did I ever tell you about the time I wrote Stairway to Heaven?


Posted on May 11, 2011 in Branding, Dysfunction, Food

This just in via Anthony Bourdain’s twitter feed @noreservations: A Ukranian McDonald’s, and right next door its shameless competition and knockoff, McFoxy’s.

American Apparel, ever the source of fashion good taste.

Posted on Mar 27, 2011 in Dysfunction, Fashion


Maybe a more subtle transition between the children’s wear and ladies’ lingerie sections is in order here.

Oi my aching basecap! tsk tsk tsk.

Posted on Mar 27, 2011 in Architecture, Dysfunction, Home Improvement, Tools

Dear carpenters, if you miscalculate the run on your stair baseboard, this is not how to resolve it. As impressive as your mitering skills may be and as many digits as you may be willing to lose showing them off, running rococo with your basecap is never the right solution. Granted, I should be paying more attention to my child when taking him from school, but these are the things that drive me mad. Fondly, Sinclair.

Eddie Bauer or Die

Posted on Mar 19, 2011 in Branding, Dysfunction, Transportation

I like what this dude has done with his Eddie Bauer Edition Ford Explorer. He really has a strong grasp of the Eddie Bauer brand and how to wear it in that subtle way that says, “I’m a modest American outdoorsman.” Btw, forgive me for so chauvinistically presuming the owner is a man. Don’t know what came over me.

Things to do on a rainy day; or While my Home Gently Weeps

Hi, I’m Sinclair Smith. You may recognize me from my home improvement show, This Olde Haus. Today’s home improvement tip may seem counter-intuitive, but if your roof is leaking and you have a dripping ceiling, your inclination might be to do anything to stop that water from coming down into your space, but in fact you want to do just the opposite– bring it on. Until the roof leak is fixed, water is going to come in no matter what and the best thing you can do to minimize ongoing damage to your home, the scope of the inevitable repair to your ceiling and the mess that repair will make is to get that water right in front of you where you can see and control it. Here’s something to bear in mind: dripping water usually indicates standing water that needs somewhere to go. And standing water is hard to dry out and potentially very damaging. So put a bucket and some towels down under the drip. Get up on a ladder with a drill and get ready. You’re gonna drill a weep hole in the ceiling right at the drip, and when you do that drip is probably going to turn into a little faucet. Soon enough, the water will slow and the amount entering your bucket will be a direct reflection of the amount penetrating the roof membrane. And that will tell you a lot about the scope of the necessary repair. In the meantime, you will be minimizing the area of your ceiling cavity that is susceptible to water damage and mold. Drilling a hole in the ceiling may seem like adding insult to injury, but I promise that when the repair bill comes around, you’ll be glad you did. (Sounds of beer bottles being opened and manly good cheer.)

Something’s wrong here.

Posted on Feb 10, 2011 in Dysfunction, Eco, Endless stuff, Packaging, Product

This is a clear hard plastic cover for an iPhone 4 still in its packaging from Incase.

And this is the price tag. Not bad. Someone’s doing pretty well making aftermarket plastic parts for a fancy phone and charging a fancy penny. But what gets me is this: below are the four main components that make up just the disposable packaging for the plastic phone cover:

From right to left, a glossy paper bifold “manual” that sits in the thermo formed anti rattle shipping tray to its left (which nests the phone cover not pictured) which nests in the pressure formed paper pulp tray to its left which slides into the printed sheath to its left and we’re done. So below we have the phone case on the left and the mountain of trash it comes in to its right.

And what I wanna know is when you go back to the unit cost for this product which is packaging for a package for a phone, what costs more, the single plastic case or its packaging?

Icicles in the rigging

Posted on Feb 4, 2011 in Dysfunction, New York

Sometimes in this crazy northern town, I emerge from the tunnels and look up, staring into the frozen and dripping lines and ties, and am transported straight to the frigid seas of yore….

Distribution fail

Posted on Jan 26, 2011 in Branding, Dysfunction, Quotidien things, Transportation

Best wishes for Corona and their sunny clientele!!

Weather Derangement

Posted on Jan 26, 2011 in Brooklyn, Cycling, Dysfunction

It’s no secret to family, friends . . . strangers I pass on the street, groundhogs etc. that I don’t like winter in NYC too much. With a storm per week for the last month, my bike rides have been confined to smaller and smaller environs. Now I just ride around downstairs.