Sinclair Smith & Company is a multi-disciplinary design studio based in Brooklyn, NY. Our services include strategic consulting, industrial design and interior design.



Snotty ketchup

Posted on Jul 8, 2012 in Advertising, Branding, Food, Packaging, sustaina-bling


Heinz has been going kind of nuts with their use of the big squeeze bottle’s real estate on the label. I commend their labels that support troops, sending a string message while reinforcing a good ole American product image, and I’m glad they are engaging the consumer in their effort to reduce waste and raise awareness. But this level of conspicuous conservation is too ostentatious and self-satisfied for my tastes.

Even if is do like the taste of Heinz.


Kikkoman soy sauce dispenser

Posted on Jun 16, 2012 in Food, Packaging, Product

“It took three years for Ekuan and his team to arrive at the dispenser’s transparent teardrop shape. More than 100 prototypes were tested in the making of its innovative, dripless spout (based on a teapot’s, but inverted). The design proved to be an ideal ambassador. With its imperial red cap and industrial materials (glass and plastic), it helped timeless Japanese design values — elegance, simplicity and supreme functionality — infiltrate kitchens around the world.” Read the full nytimes article…

The ubiquitous Solo Cup is graduated– who knew?

Posted on Jun 8, 2012 in Food, Product, Quotidien things

I love this and I had no idea. Via Buzzfeed.

The most beautiful McDonald’s in America

Posted on May 29, 2012 in Antiques, Architecture, Branding, Food, Interiors, New York

This is real. Scoutingny.com posted it. Amazing. Wonder if their Coca-Cola still has cocaine in it. And costs five cents.

(And I’d like to know what scoutingnyc knows about international restaurants that prevents this from stealing the global superlative.) Via KR.

Apple pie pops

Posted on May 6, 2012 in Brooklyn, Endless stuff, Food


Apple pie on a stick. Apparently there is still room for innovation even in the most traditional and rudimentary spaces. And it was extremely good. From Pie Corps.

“The Ice Cream Bar” Soda Fountain (San Francisco)

Posted on Jan 29, 2012 in Architecture, Food, Interiors

This is nice. Good use of tambour and curves. The 30s is always a good time to copy.

Coke and Pepsi race to be first to replace teeth with plant based plastic. Wait, what?

No, sorry, that’s not right. A New York Times story today reports that “the beverage rivals are racing to become the first to produce a plastic soda bottle made entirely from plants.” And in all sincerity I hope they both get there soon. But in a load of BS so incongruous with a century plus rivalry between two industrial giants, the piece ends with this quote from Pepsi’s VP of global beverage packaging: “We don’t feel it’s a race” Ms. Lefebvre said. “We feel like were all working together to do better for the environment and also to make good business sense.” Yeah right. (more…)

Cupcake drawer pulls

Posted on Nov 22, 2011 in Color, Craft, Featured, Food, Hardware, Product

I was just searching for cabinet pulls for a client (nothing like these, I assure you fair reader) and thought I’d see who’s making a break for it on Etsy when I came across these fake cupcake drawer pulls. Umm… genius and delightful? And totally grotesque? I’m not sure I’d ever be able to open a drawer for fear of messing up the icing. Shimrita says her(?) cupcakes are “handmade from scratch.” Love it. I would like to know what they’re made from to look so real, but I’m sure it’s a recipe best kept a secret. This is the best product Emilie Baltz never designed. Rock on Shimrita…

Flour drum

Posted on Jul 10, 2011 in Antiques, Food, graphic design, Quotidien things


That tin flour drum on the left there is the most austere and beautiful pieces of early 20th century utilitarian graphic design I have seen in a while. I’m guessing 1930s. Shoulda checked the tag. Shoulda bought it!!

Bushwick exploding

Posted on Jul 10, 2011 in Brooklyn, Fashion, Food


This once desolate wasteland of Brooklyn’s postwar manufacturing glory into which I moved eleven years ago is exploding with energy, creativity, food and all out party. Roberta’s Tiki Disco is pumping on Sunday nights, as can be seen from this fine photo I took out front from a safe “father’s distance” through the roll up and into the smokey debauched lair. Come on out and see for yourself sometime.