Sinclair Smith & Company is a multi-disciplinary design studio based in Brooklyn, NY. Our services include strategic consulting, industrial design and interior design.



How to open a wine store in 10 easy steps

Posted on Jun 22, 2011 in Brooklyn, Business, Food, graphic design, Retail

Williamsburg wine store Vine has an amusing and candid blog piece about it’s process of getting started. Worth the read..

I’d also like to pay respect to their new logo. The simple use of a bicycle graphic for a wine store is an extremely succinct messaging and service tactic. They deliver!

H&H is toast on the UWS

Posted on Jun 22, 2011 in Food, New York

This is horrible. It’s like one of your childhood heros dying. Or like losing a stuffed animal. Or like having a tooth just drop out of your mouth without any feeling. Ok, maybe not that. But it’s very strange to know that I will never be able to round the SW corner of 80th St onto Broadway while looking menacingly across the street into those blankly chewing eyes, standing like dumb tourist cows in the morning glare behind the glass at Zabar’s while I make my turn South and head into H&H bagels. For a REAL bagel! With a plastic knife and a 2×3 brick of Philly cream cheese. That’s growing up on the UWS. I thought my childhood ended when Cafe La Fortuna closed and I had to forsake iced cappuccino with chocolate italian ice under the din of Verdi. I cried at the locked gate. I did. But maybe this is it. Or maybe childhood dies a slow death. A gradual asphyxiation by inevitable business development and the consequences of corporate tax evasion….

A proper english tailgate party

Posted on Jun 21, 2011 in Food, Transportation

Ah, I do love a proper English picnic! Or is that a tailgate party? Anyway, lovely finishes and fittings.

Via Gastronomista.


Posted on Jun 5, 2011 in Branding, Brooklyn, Food


Look, at the end of the day, I’m a designer, not a brand strategist. But I’m not sure I would serve my family milk with the name Goldenflow. That doesn’t sound like it came from the right part of the cow. I’m just saying.

Cereal Taxonomy

Posted on May 12, 2011 in Craft, Endless stuff, Food, Quotidien things


My aunt Nora has this awesome framed taxonomy of classic cereals that she found in a (insert your word here) store. Of course, what’s horrifying is that these are “food” items and show no sign of decay under fairly normal atmospheric conditions. But it inspires me to make many similar taxonomies of quotidien things. Screw types, historic paperclips, presidential fingernails. You know, average stuff. They could make great gifts.


Posted on May 11, 2011 in Branding, Dysfunction, Food

This just in via Anthony Bourdain’s twitter feed @noreservations: A Ukranian McDonald’s, and right next door its shameless competition and knockoff, McFoxy’s.

Shoes in a Basket

Posted on Apr 24, 2011 in Clothing, Food, parenting, SS&CO projects, Toys


Henry’s basket as set aside for him to find upon waking Easter morning. I wonder if it will be the first time a child wakes to find shoes in among all the candy, fake grass and fluffy stuff. KR thought of that one and I thought it was a wonderful idea. I’d like to have a pair of Natives myself. Happy Easter all. May your dreams escape and live forever.

Michael Lax in the grid?

Posted on Apr 11, 2011 in Cinema, Food, Product


As spotted in Tron Legacy, I’m pretty positive that’s one of Michael’s cast aluminum bowls for Metaal right there.

Matchbooks of yore

Posted on Apr 6, 2011 in Food, graphic design, History, New York, Quotidien things


Eater NY has a cool post with some great matchbooks from old NYC restaurants. Some you may know, some you may not. Love the pancakes. More…

Nice hand drawn type


This should have gone up here ages ago as indicated by the date on it but better late than never. There’s nothing new about nostalgic poster art, particularly the wood cut banner style of the 19th cent American West, and particularly if you live in Brooklyn in the early 21st cent as I do and of which time and movement I consider myself part and parcel. Terrible sentence. But I really appreciate the confidence of this hand drawn poster/flyer. Simple line weight, looks like it was made quickly, some diversity of letterforms and scale but clearly of one hand. Were it mine, I probably I would have considered this a sketch and labored over a final rendering in the computer forever, totally over doing it. It never would have looked as good as this. Clearly this did go through the computer in someway as evidenced by the identical bottles, but still. Kudos to the artist. I like it.