Sinclair Smith & Company is a multi-disciplinary design studio based in Brooklyn, NY. Our services include strategic consulting, industrial design and interior design.



New Tungsten styles from H&FJ

Posted on Nov 14, 2012 in Advertising, graphic design, Typography

Hoefler & Frere-Jones beautifully illustrate 32 new styles for Tungsten in this gradient layout.

The People’s Bailout poster

Posted on Nov 14, 2012 in Advertising, graphic design

Poster for The People’s Bailout from Rolling Jubilee, a Strike Debt project. The Rolling Jubilee site has some nice info graphics too. Poster design by Joe Alterio.

Occupy Sandy Poster

Posted on Nov 7, 2012 in Advertising, Art, Branding, Brooklyn, graphic design, New York

Great work by McMillian+Furlow. I wish I could say they have been stealing from me… I doubt it.

Saul Bass pitch for the Bell System logo

Posted on Oct 30, 2012 in Advertising, Branding, graphic design, History, Tech, Typography

This film is Saul Bass‘s 1969 pitch for updating and unifying the brand of the Bell telephone system. Bass’s proposal was accepted almost in its entirety making it the largest rebranding project ever at the time. The breadth of the proposal, tackling everything from the ubiquitous logo to the representational and behavioral needs of the workers and their clothing is mind blowing. Take a half hour and watch this. You can watch the film a little larger on the AT&T site here.

Wind Map

Posted on Oct 28, 2012 in Art, graphic design, Nature, Science

Fernanda Viegas and Martin Wattenberg have created something very special with their wind map site. Prints are available here. I love maps.

Vigilantes of the Montana Territory

Posted on Sep 12, 2012 in Advertising, Antiques, graphic design, History, Typography

Umm… AWESOME!!!! (via nytimes via the Grolier Club)

So you need a typeface…

Posted on Sep 11, 2012 in graphic design, Typography

Graphic designer Julia Hansen has a clever infographic poster for selecting a typeface. Apparently she has the poster for sale. Here’s the big version. (via JZ)

IBEW logo

Posted on Jul 8, 2012 in graphic design


foolinghoudini.com is live!

Posted on May 23, 2012 in Books, Featured, graphic design, SS&CO projects, Web

foolinghoudini.com is up and running. Many thanks to Isaac Lubow for a stellar coding job and Alex Stone for the opportunity. Reserve your copy of the book here!

New business cards!

Posted on May 16, 2012 in Branding, graphic design, SS&CO projects

These have been getting a strong response. Particularly from bankers and lawyers who are like, “shit, this is way better than the one I got.” I handed one of these to a former professor last week and she asked, “will you always be retro?” I’m sure I gave some bullshit neither-here-nor-there answer at the time, but the answer is yes. A resounding YES! I can do many things, but I will always have one foot in the past. Now to start that locomotive company I’ve been dreaming of…