Sinclair Smith & Company is a multi-disciplinary design studio based in Brooklyn, NY. Our services include strategic consulting, industrial design and interior design.



ISS Designs Shelving System

Posted on Apr 1, 2013 in Books, Furniture, Hardware, Interiors, Retail

A friend brought ISS back to my attention. It’s good to remember that it’s out there. I almost spec’d it for a store once. They sent a rep to my office; nice people. It’s a great aluminum extrusion based shelving system with very elegant joinery. Lots of components. Lots of configurations. Check it out here.

Fully Fluffy

Posted on Nov 24, 2012 in Advertising, Branding, Fashion, Interiors, New York

In my book, the holiday market at Union Square is to be avoided by any and all means necessary. The one exception to this, as I discovered today, is when one’s child desperately needs gloves immediately because it’s freezing out. Only in this instance is it safe to move quickly and decidedly into the chaos of tourists and the shopping dispossessed. Anyway…

There was this one stall… a slavic woman is selling big fluffy alpaca hats. They look great. And alpaca is a great material– being wool it causes relatively little harm when sheered and its typical finish requires little processing. But that’s not the point– gosh I’m really stuttering this one out!– the point for this blog (!!) is that the booth had a clever design. To drive home the material, the whole booth was lined in faux white fur. Floor to ceiling. Wall to wall. Wrapped around the pipes. And the fluffy hats hung off the fluffy wall. Very smart. You stepped inside and you were in the hat, in the fluffy white warmth of the product. It’s not a sophisticated design solution– it’s wall to wall white faux fur– but given the product, it’s one of the most simple and effective display choices I’ve encountered.


Posted on Nov 6, 2012 in Interiors, People, Process

shootyourstudio is a blog dedicated to design studios. Not the work of design studios– just the studio workspaces themselves.

The most beautiful McDonald’s in America

Posted on May 29, 2012 in Antiques, Architecture, Branding, Food, Interiors, New York

This is real. Scoutingny.com posted it. Amazing. Wonder if their Coca-Cola still has cocaine in it. And costs five cents.

(And I’d like to know what scoutingnyc knows about international restaurants that prevents this from stealing the global superlative.) Via KR.

Spectacular bookstores

Posted on May 16, 2012 in Architecture, Books, Interiors, Retail

Flavorpill has a great post with their 20 most beautiful bookstores in the world, like the above Selexyz Bookstore in Maastricht, Holland. Very inspiring.

Structural glazed brick

Posted on May 2, 2012 in Architecture, Color, Interiors

I love this stuff. I’ve been wanting to use it in a project for ages. It has such a great feel, both hard and institutional and warm and nostalgic. And I love the color going on here with the newer lockers. This is from the High School of Art and Design.

“The Ice Cream Bar” Soda Fountain (San Francisco)

Posted on Jan 29, 2012 in Architecture, Food, Interiors

This is nice. Good use of tambour and curves. The 30s is always a good time to copy.