Sinclair Smith & Company is a multi-disciplinary design studio based in Brooklyn, NY. Our services include strategic consulting, industrial design and interior design.



Transitions: Roundabouts

Posted on Oct 21, 2013 in New York, Transportation

columbus circle sinclair smith blog

In response to of our fair city’s own Columbus Circle being named “Roundabout of the Year”, the public radio show Marketplace‘s morning report last week included a great segment on roundabouts that actually had me laughing at several points. Yes I’m prone to fits of childlike delight in the face of great achievements in design and engineering and yes, my recent obsession with transitional gestures and structures makes me vulnerable to new roundabout propoganda, but you need to listen to this. Just hear the name of this gentleman’s organization before you judge me…

Sinclair Smith roundabout blog post

Mayflower & Blimp

Posted on Apr 19, 2013 in History, New York, Photography, Transportation

National Geographic has a fantastic blog called Found. “FOUND is a curated collection of photography from the National Geographic archives.” The above image from 1957 of a replica of the Mayflower sailing into New York Harbour is wonderful. The mash up of historical air and sea technologies in a single frame is awesome. (via KR)

Fully Fluffy

Posted on Nov 24, 2012 in Advertising, Branding, Fashion, Interiors, New York

In my book, the holiday market at Union Square is to be avoided by any and all means necessary. The one exception to this, as I discovered today, is when one’s child desperately needs gloves immediately because it’s freezing out. Only in this instance is it safe to move quickly and decidedly into the chaos of tourists and the shopping dispossessed. Anyway…

There was this one stall… a slavic woman is selling big fluffy alpaca hats. They look great. And alpaca is a great material– being wool it causes relatively little harm when sheered and its typical finish requires little processing. But that’s not the point– gosh I’m really stuttering this one out!– the point for this blog (!!) is that the booth had a clever design. To drive home the material, the whole booth was lined in faux white fur. Floor to ceiling. Wall to wall. Wrapped around the pipes. And the fluffy hats hung off the fluffy wall. Very smart. You stepped inside and you were in the hat, in the fluffy white warmth of the product. It’s not a sophisticated design solution– it’s wall to wall white faux fur– but given the product, it’s one of the most simple and effective display choices I’ve encountered.

The Twins

Posted on Nov 20, 2012 in Architecture, New York, Tech


The AT&T archive site has some pretty amazing stuff on it. I got tuned into it from the Saul Bass film posted earlier. Then I checked out this spot about the data requirements for the Twin Towers. Haunting.

Occupy Sandy Poster

Posted on Nov 7, 2012 in Advertising, Art, Branding, Brooklyn, graphic design, New York

Great work by McMillian+Furlow. I wish I could say they have been stealing from me… I doubt it.

Downtown blackout photos

Posted on Nov 2, 2012 in Lighting, New York, Photography, Quotidien things

The nytimes.com has a great gallery of photos from the nights downtown without power.


Posted on Nov 1, 2012 in Brooklyn, Nature, New York

A guy walking on the Williamsburg waterfront took this picture which CNN put up on its site. Really striking. That’s the Williamsburg Bridge with Brooklyn under power on the left and lower Manhattan blacked out on the right. That’s the deal right now. Four days now and another three to go. At least. He has another good one here.

Haunting image from Hurricane Sandy

Posted on Nov 1, 2012 in Brooklyn, Nature, New York

Where my family and I live now, Sandy was not much but a really windy storm and an intense night of TV. But watching the aftermath has been an emotional roller coaster going between the normality of central Brooklyn and news of the world unaffected by the storm to constant emails and Facebook invites about recovery drives and calls for food and supplies for those families whose homes were devasted. Some of those are friends and friends of friends. Banks are running out of cash and gas lines extend for blocks and hours. It’s getting intense. This picture from the nytimes really speaks to the whole thing.

Fight fire with furniture

Posted on Jul 2, 2012 in Decay, Furniture, Manufacturing, New York


While fires continue to burn and uncontrollably destroy homes in Colorado, the FDNY is preparing to do some controlled burning on New York’s Governor’s Island. According to a New York Times article, the FDNY is conducting burning tests to experiment with venting techniques in an effort to combat accelerated home burning times that the article, and presumably the FDNY, attribute to changes in the materials and flammability of materials used to make furniture today. It’s fascinating to read the complex consequences of the changes in how we make our stuff, but it frustrates me that in an article documenting radical changes to fighting fire caused by our new types of stuff, there is no mention of changing our stuff.

(I by no means wish to undermine what I am certain are some diligent and sincere efforts somewhere to make products less flammable, and I would like to learn about them…)

The most beautiful McDonald’s in America

Posted on May 29, 2012 in Antiques, Architecture, Branding, Food, Interiors, New York

This is real. Scoutingny.com posted it. Amazing. Wonder if their Coca-Cola still has cocaine in it. And costs five cents.

(And I’d like to know what scoutingnyc knows about international restaurants that prevents this from stealing the global superlative.) Via KR.