Sinclair Smith & Company is a multi-disciplinary design studio based in Brooklyn, NY. Our services include strategic consulting, industrial design and interior design.



Questionable country branding

Posted on Feb 10, 2011 in Branding, Endless stuff, Product

If you’ve even heard of the Vermont Country Store, I wouldn’t hasten to guess how much time you’d spent thinking up a clever slogan on its behalf, but even if you had, I reckon “Wake Up Your Lifestyle” wasn’t it.

Vintage Motorola stamp

Posted on Feb 10, 2011 in Branding, graphic design, Packaging, Product, Typography

A friend of a friend who works at Motorola posted this to the Motorola Facebook page. Said she found it “in an old desk in my dad’s basement.” Thought we might appreciate it. We do!!! I am going to assume this is a printing plate of some kind and someone hit the ole reflect button in ps. Classic stuff.

Snow tools

Posted on Feb 7, 2011 in New York, Product, Tools

It’s definitely getting old but the snow in NYC over these past six weeks has been a dominant topic of interest and conversation. This NYTimes article covers some offbeat tools available for snow removal, their price, effectiveness and absurdity.

Disco ziggurat

Posted on Jan 25, 2011 in Manufacturing, Packaging, Product, Toys

For Christmas, my son Henry received a solar powered rotating disco ball made by Kikkerland. It’s cool. But I am what I am and I got really into the pressed paper pulp packaging, (please pardon the alliteration) which when flipped over looks like some miniature ancient temple set piece from an Indiana Jones movie. Check it…

Bicycle powered snow plow

Posted on Jan 21, 2011 in Cycling, Product, Transportation

This badass rig is traveling the blogs and pretty much speaks for itself. Follow the link to the full post on makezine.com.

Playing card graphics have staying power

Posted on Jan 19, 2011 in Branding, graphic design, Product

I’ve been researching playing card designs through history for a job and the other day I passed the playing card section (who knew?) at Duane Reade and was struck by how every brand on sale in 2011 is still basically using a design language from over 100 years ago. What is it about playing cards that makes their manufactureres think that not only do they not need to be modernized to capture market share in a big box retailer, but that they shouldn’t? Most brands find ways to maintain legacy and authenticity while still keeping up with aesthetic trends and most consumers demand that. Why not with playing cards?

Correction: Leadshot

Posted on Jan 6, 2011 in Product

My earlier post entitled, Buckshot, received a note from the corrections department (read: wife) suggesting the small pellet in my hand in the photo was in fact “birdshot.” For the record, I completely ignored my father in law who upon seeing that story and photo via email well before I even posted replied with this:

“The 1st and 2nd rows are lead and steel birdshot, respectively. The last is buckshot. Note that sweet triple ought shot bottom left. That’s the one you want, law enforcement only, 8 balls per shell.”

I do love my new family. And thank you for your comments! The only thing I know from birdshot is not to pick it up with my hand.

Santa’s Greatest Hits: Snoopy Sno-Cone Machine

Posted on Dec 8, 2010 in Product, Toys

Delighted, tickled inside, warm withed with nostalgia. These are some ways I’d describe how I felt when I went looking for gifts for my two year old and came upon the one and only Snoopy Sno-Cone Machine on Amazon. Not for this year I think. But I’m amazed and thrilled to see it still in production. This was definitely one of Santa’s finer creations.

The Colorforms Story

Posted on Dec 6, 2010 in Branding, Product, Toys

A friend on Facebook linked to this amazing presentation and history of Colorforms on the site of Mel Birnkrant, the inventor and toy designer who would breathe decades of life into the previously invented and wildly simple toy. Take the time to go through this and read his story. It’s really great.

This American Jump Drive

Posted on Nov 23, 2010 in Branding, Product

A few months ago the final file flew out of my office for production of the This American Life promotional flash drive loaded with episodes of the show. It was tons of fun working with Ira Glass and Seth Lind over at TAL. Looking forward to the possibility of future merchandise projects for the show. You can check out the drive on the TAL site here and click through to buy your own! Or you can check it out on my site here.