Sinclair Smith & Company is a multi-disciplinary design studio based in Brooklyn, NY. Our services include strategic consulting, industrial design and interior design.



Carmen & Lupita, Conjoined Twins

Posted on Apr 20, 2012 in Dysfunction, Fashion, Health, Photography, Quotidien things

The image above is by photographer Annabel Clark and featured in the NYTimes Lens piece, A Most Intimate Bond, about the conjoined twins, Carmen and Lupita Andrade. The photographs are stunning. The challenges of living presented in these otherwise quotidian incidents raise interesting design questions about alleviating the struggle of having two heads and chests and four arms.

Uline stickies pallet

Posted on Jan 24, 2012 in Advertising, Branding, Endless stuff, Quotidien things

Awww, how cute is that? (Yes, I placed a quarter there for scale. So?)

W.F. Norman Gravemarkers

Posted on Nov 28, 2011 in Health, Product, Quotidien things

I got turned on to W.F. Norman about 11 years ago when I started combing the American pressed tin market for all the patterns I’d need to patch the building I’d just bought in Brooklyn. I totally fell in love with their print catalogs, and though they didn’t have every tin pattern I needed, they had and still have the most impressive selection and most beautiful presentation of historic decorative sheet metal I’ve seen. But tonight I looked at their website for the first time and discovered that they make and sell gravemarkers. Ok, that’s cool. I mean, we need those right? But what really struck me is that they come 25 in a box. I’m gonna leave it there.

Flour drum

Posted on Jul 10, 2011 in Antiques, Food, graphic design, Quotidien things


That tin flour drum on the left there is the most austere and beautiful pieces of early 20th century utilitarian graphic design I have seen in a while. I’m guessing 1930s. Shoulda checked the tag. Shoulda bought it!!

Ancient Industries

Beautiful store. Beautiful blog. How I long on days like these for my muggy view of the Thames.

New U.S. penny!!

Posted on Jun 16, 2011 in graphic design, History, Quotidien things, Typography

The new 2011 penny back kicks ass!

Cereal Taxonomy

Posted on May 12, 2011 in Craft, Endless stuff, Food, Quotidien things


My aunt Nora has this awesome framed taxonomy of classic cereals that she found in a (insert your word here) store. Of course, what’s horrifying is that these are “food” items and show no sign of decay under fairly normal atmospheric conditions. But it inspires me to make many similar taxonomies of quotidien things. Screw types, historic paperclips, presidential fingernails. You know, average stuff. They could make great gifts.

Matchbooks of yore

Posted on Apr 6, 2011 in Food, graphic design, History, New York, Quotidien things


Eater NY has a cool post with some great matchbooks from old NYC restaurants. Some you may know, some you may not. Love the pancakes. More…

Infinite Variety

Posted on Apr 5, 2011 in Craft, History, New York, Quotidien things

Last Wednesday— it took a while to edit my photos— I made it to the Park Avenue Armory on the last of the five days that the American Folk Art Museum presented Infinite Variety, Three Centuries of Red and White Quilts from the remarkable collection assembled by Joanna S. Rose. As she tells it in the brochure, Mrs. Rose was asked by her husband, a prominent real estate developer, what she’d like for her 80th birthday, to which she replied something she’d never seen before and something for New York. Turns out she had never seen the entire collection of 651 red and white American quilts that she has collected over the years. The collection was gifted to the American Folk Museum and the Armory was rented to run the show for five days with free admission to the public. Thinc Design was hired to design the exhibit which they did with elegant simplicity, leaving the show to the scale of the collection and the space. The quilts float and glow against the darkness of the massive vault. The collection is a powerful study in simple form, pattern and repetition. It is also an awesome meditation on the love and handiwork of American women over the centuries. If you missed it I am truly sorry. There will be a book I gather. But for now dear reader, please accept my humble photographs.