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Sinclair Smith & Company is a multi-disciplinary design studio based in Brooklyn, NY. Our services include strategic consulting, industrial design and interior design.

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Transition Design

Posted on Aug 11, 2014 in Education, Environmental, Research

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Cameron Tonkinwise has two heavy and fascinating pieces up on Medium– one here and another here– about this period of change in design and the opportunities for greater systems intervention. From the first: “Transition Design signals an ambition for design to play a role in larger scale social change. Faculty at the School of Design have started to speak about Transition Design in terms of the imperatives for change: the need to develop societies that resource themselves in more sustainable and equitable ways. We are developing an argument about why and how design plays a crucial role in the systems-level changes needed to develop more sustainable ways of living and working.” Read more…

Moses the vacuum cleaner

Posted on May 28, 2013 in Advertising, Brooklyn, Product, Research, SS&CO projects

I wrote my master’s thesis on the historical relationship between product design and social class and I really wish I’d found this advertisement in time to have included it. I’ve never seen an historical document spell out in more brutal terms the extent to which product innovation has changed the means and behaviors of menial labor to render the working class more “presentable” and the leisure class more able bodied. Whether they were on their way up or on their way down, families at the beginning of the 20th century who found themselves members of a new middle class were suddenly forced to maintain house and composure simultaneously; and mass produced consumer products filled the gap left by unaffordable servants, creating a huge market saturated by what have come to be known as labor saving devices. I was searching for something else when I found this ad in an early 20th Cent Brooklyn Blue Book here.

The Atlantic: The Art of Design Research

Posted on Jun 22, 2011 in Research

The Atlantic had a good read last month on the importance of design research. Check it out if you missed it.