Sinclair Smith & Company is a multi-disciplinary design studio based in Brooklyn, NY. Our services include strategic consulting, industrial design and interior design.



Sinclair SpaceCases at Acorn Toy Shop

Posted on Oct 5, 2013 in Brooklyn, Children, Furniture, Retail, SS&CO projects

I’m really happy to see Spacecases in the window of Acorn Toy Shop on Atlantic Avenue in Brooklyn. Acorn is using them for display and merchandising and is also taking orders for Spacecases from interested customers. So far so good. The orders are coming in and I’m happy this versatile, modular, stacking wood crate system I designed 12 years ago is still chugging along. There are more pictures here. (New photos are coming soon!)

ISS Designs Shelving System

Posted on Apr 1, 2013 in Books, Furniture, Hardware, Interiors, Retail

A friend brought ISS back to my attention. It’s good to remember that it’s out there. I almost spec’d it for a store once. They sent a rep to my office; nice people. It’s a great aluminum extrusion based shelving system with very elegant joinery. Lots of components. Lots of configurations. Check it out here.

Spectacular bookstores

Posted on May 16, 2012 in Architecture, Books, Interiors, Retail

Flavorpill has a great post with their 20 most beautiful bookstores in the world, like the above Selexyz Bookstore in Maastricht, Holland. Very inspiring.

Ancient Industries

Beautiful store. Beautiful blog. How I long on days like these for my muggy view of the Thames.

How to open a wine store in 10 easy steps

Posted on Jun 22, 2011 in Brooklyn, Business, Food, graphic design, Retail

Williamsburg wine store Vine has an amusing and candid blog piece about it’s process of getting started. Worth the read..

I’d also like to pay respect to their new logo. The simple use of a bicycle graphic for a wine store is an extremely succinct messaging and service tactic. They deliver!

L.L. Bean wrapping tissue

Posted on Jun 20, 2011 in Branding, Children, Clothing, Illustration, Packaging, Retail

I got an awesome pair of boots from L.L. Bean for father’s day yesterday– thank you KR and HS!!– and I was almost as excited about the beautiful paper that came in the box to wrap the boots. It looks like an old repeat from their archives, unless of course they never stopped using it. Anyway, the illustrations are gorgeous; check out the movement on that fisherman. They need to add some color and get into making bedding for kids. Classic stuff.

J Crew: New England Harbour

Posted on Jun 16, 2011 in Clothing, Fashion, graphic design, Retail

Don’t get me wrong, I like J Crew these days. In general I have always respected their no frills delivery of an Anglo-American style. I wore their clothes in middle school and I wear them now. They provide a good if often over priced service as mass stylists. But I found a product displayed in my email inbox today to be horribly lazy, almost as if it were dialed in by their suppliers in China. Making a t shirt that reads “New England Harbour” just makes me think we must be really stupid as consumers. I’ve never understood those non-specific pre-decayed souvenir shirts anyway. Yes, I understand coveting authenticity. But you have to be REALLY dumb to think that someone who sees a shirt that reads “New England Harbour” on your chest will see you as some authentically travelled salty old dog, ready to dish out where to find the best lobster rolls in the land. “Ah, You’ve been to New England Harbour I see!! Well you must know Sandy Beach! A marvelous family destination!! My family has retired to a home there in the summer for years!” I recommend they add to that collection something for the more metropolitan traveller: a shirt that reads, “New York Building.”

Actually, I’d wear that.

Whatta you know about Jay Lehman?

Posted on May 20, 2011 in Business, Retail

What you need to know is that in 1955 Jay Lehman started a business selling old fashioned products that operate without electricity to local Amish in Ohio. Pretty good idea when you think about it. And the business is thriving. That’s classic universal design. Design a product or service for a niche consumer and if it’s done right, everyone will want it. Move over Vermont Country Store, all the good stuff is at Lehman’s.

Doyle & Doyle tray holding chair rail

Posted on May 15, 2011 in Architecture, Hardware, New York, Retail

Downtown jewelry store Doyle & Doyle has a clever chair rail detail throughout the interior that allows its employees to insert velvet jewelry trays into a reveal, thus holding them in place, enabling two handed operation of locked display cabinets and removal of jewelry, and catching anything that falls from the display mounts accidentally. It’s a highly functional and ergonomic design detail, integrated perfectly into the historic wall space of the chair rail. Our eye likes to see the chair rail as a pleasing horizontal line, but in a space without chairs, it is superfluous ornament. I love to see classical architectural ornament come to life with new uses!

And yes, I did get her something for mother’s day.