As far as I’m concerned, every third adult needs to know how to do this in a pinch, otherwise we’re all fucked.
Heinz has been going kind of nuts with their use of the big squeeze bottle’s real estate on the label. I commend their labels that support troops, sending a string message while reinforcing a good ole American product image, and I’m glad they are engaging the consumer in their effort to reduce waste and raise awareness. But this level of conspicuous conservation is too ostentatious and self-satisfied for my tastes.
Even if is do like the taste of Heinz.
No, sorry, that’s not right. A New York Times story today reports that “the beverage rivals are racing to become the first to produce a plastic soda bottle made entirely from plants.” And in all sincerity I hope they both get there soon. But in a load of BS so incongruous with a century plus rivalry between two industrial giants, the piece ends with this quote from Pepsi’s VP of global beverage packaging: “We don’t feel it’s a race” Ms. Lefebvre said. “We feel like were all working together to do better for the environment and also to make good business sense.” Yeah right. (more…)
Sitting at home, watching hurricane Irene gain speed as she heads our way, I’m online looking at the handcrank radio and flashlight units from Eton— one of which I really wish I had right about now as we prepare for a power outtage but noooo!!! I had to tell myself it was a frivolous purchase two years ago— and I came upon this new beauty, coming soon for iPhone 4. Pretty sweet.
Clever. (On Varet St. in East Williamsburg, Brooklyn)