Sinclair Smith & Company is a multi-disciplinary design studio based in Brooklyn, NY. Our services include strategic consulting, industrial design and interior design.



The Brannock Device

Posted on Apr 1, 2013 in Clothing, History, Quotidien things, Tools

Having a child means endlessly buying clothes. Why I have not abandoned my career to take advantage of this constantly rejuvenating and replenishing market says something I guess. Anyway… My son was getting fitted for shoes and I found myself staring down at the ubiquitous shoe measurer dingus and it occurred to me for the first time that that dingus is a real product with a story and I noticed that it has a name: “Brannock Device.” Oh joy! What a name for such a thing that I have known my whole life but never considered! You can read about the product which dates to the late 20s on their site here. It’s interesting to consider what an inexact science shoe fitting was until the time of its invention and therefore what a profound impact it has had on the mass production of shoes by standardizing measurement and providing consumer demographic data to manufacturers via retailers.

Also, super thumbs up to the web designers for Brannock for that animation on the home page nav hover. Pretty sweet.

Pearce Knives

Posted on Jan 15, 2013 in Food, Tools

There are other clever transformations of tools into knives on their website here.


Posted on Dec 5, 2012 in Food, Tools

Austere German nutcracker. So elegant.

Candle Trimmer

Posted on Aug 13, 2012 in Endless stuff, Lighting, Tools

What a lovely tool. From Labour and Wait.

Excavators in repose

Posted on May 16, 2012 in Brooklyn, Tools


Burglar’s tools

Posted on May 13, 2012 in History, New York, Photography, Tools

This photo comes from the NYC Municipal Archives crime photo collection via the nytimes. The Times caption reads “Set of burglar’s tools, including hat.”

Tear drop cleat from Perko

Posted on Aug 31, 2011 in Hardware, I want it, Tools

Dude, how beautiful is that? Looks like some Raymond Loewy little doodad. It wouldn’t surprise me if it indeed came off a die someone made from a part from one of his yachts. The base is a little fat. But still. Gorgeous.

GE electric motor logo plate

Posted on Jul 11, 2011 in Branding, Color, Tools

The combination of the red GE logo plate against the teal blue body of this electric air compressor motor is gorgeous. Perfect 50s industrial color.

Btw, that’s the axle bearing housing there with a set screw on top for securing the bearing inside. It’s a perfect place for their logo in form and symbol.

The resurgence of fans?

Posted on Jun 22, 2011 in Home Improvement, Product, Science, Tools

I was happy to read this article in the Times about ceiling fans. There’s too much AC in the world. We can’t afford. It’s not sustainable. Ironically it’s only making the planet hotter. At the very least, adding a ceiling fans to an HVAC system can seriously improve overall efficiency.