Sinclair Smith & Company is a multi-disciplinary design studio based in Brooklyn, NY. Our services include strategic consulting, industrial design and interior design.



For $250,000 I would like to see multiple photographs please.

Posted on Aug 24, 2010 in Product, Transportation

The New York Times just ran a review of Ferrari’s brand new 2011 Italia, and as the story goes, it is a beautiful car with a lot of show. But what gives with Ferrari not availing the grey lady and its readers of some actual photographs of the thing? Click the slideshow in the online review and you get 12 CAD renderings. Really? Renderings? My son just turned two on Sunday and I had the joy of buying him some Duplo blocks as we prepare for the world of Lego. And I noticed that Duplo and Lego no longer photograph their products for their packaging or manuals. Why should they? They can spit instructional renderings out from the same assembly files that go into their production facility for making new molds for new pieces. Seems fair. They’re a TOY COMPANY! Selling me for $16 -$100 per box. But Ferrari? I’m sorry, but renderings look like toys. And for $250,000 on the sticker, I need my reviewer– who was allowed to drive the thing and rave– to bring home some real photographic proof.