Sinclair Smith & Company is a multi-disciplinary design studio based in Brooklyn, NY. Our services include strategic consulting, industrial design and interior design.



Gertel’s Bakery Luncheon

Posted on May 29, 2013 in Advertising, Antiques, Brooklyn, Decay, graphic design, Typography

Stunning. Want to know more? See google.

Leica Coffee lid?

Posted on Dec 13, 2012 in Branding, Food, graphic design, Typography


I’m just sayin’.

Law Office

Posted on Dec 12, 2012 in Brooklyn, Typography


New Tungsten styles from H&FJ

Posted on Nov 14, 2012 in Advertising, graphic design, Typography

Hoefler & Frere-Jones beautifully illustrate 32 new styles for Tungsten in this gradient layout.

Saul Bass pitch for the Bell System logo

Posted on Oct 30, 2012 in Advertising, Branding, graphic design, History, Tech, Typography

This film is Saul Bass‘s 1969 pitch for updating and unifying the brand of the Bell telephone system. Bass’s proposal was accepted almost in its entirety making it the largest rebranding project ever at the time. The breadth of the proposal, tackling everything from the ubiquitous logo to the representational and behavioral needs of the workers and their clothing is mind blowing. Take a half hour and watch this. You can watch the film a little larger on the AT&T site here.

Letterform construction

Posted on Sep 20, 2012 in Books, Typography

“Roman Alphabet (first half) with a Method of Geometric Construction for Large Letters” from The Essentials of Lettering: A Manual for Students and Designers by Thomas Ewing French (1912). Click image to view larger.

Vigilantes of the Montana Territory

Posted on Sep 12, 2012 in Advertising, Antiques, graphic design, History, Typography

Umm… AWESOME!!!! (via nytimes via the Grolier Club)

So you need a typeface…

Posted on Sep 11, 2012 in graphic design, Typography

Graphic designer Julia Hansen has a clever infographic poster for selecting a typeface. Apparently she has the poster for sale. Here’s the big version. (via JZ)