Beautiful. Perfect craftsmanship. The dance within the negative space of the letterforms, with his left hand behind his back, is so elegant. Particularly on the S. Amazing stuff. (via someone on Facebook.)
I’m just sayin’.
This film is Saul Bass‘s 1969 pitch for updating and unifying the brand of the Bell telephone system. Bass’s proposal was accepted almost in its entirety making it the largest rebranding project ever at the time. The breadth of the proposal, tackling everything from the ubiquitous logo to the representational and behavioral needs of the workers and their clothing is mind blowing. Take a half hour and watch this. You can watch the film a little larger on the AT&T site here.
“Roman Alphabet (first half) with a Method of Geometric Construction for Large Letters” from The Essentials of Lettering: A Manual for Students and Designers by Thomas Ewing French (1912). Click image to view larger.