Sinclair Smith & Company is a multi-disciplinary design studio based in Brooklyn, NY. Our services include strategic consulting, industrial design and interior design.



Beastie Boys cover art?

Posted on Apr 6, 2011 in Art, graphic design, Music & Art, Packaging, Typography

I’m trying to make sense of it all and guessing that this is the cover art for the forthcoming record. Whatever it is, it’s fucking gorgeous. I love how I can and can’t see the letterforms spelling Beastie Boys in there. Amazing. So psyched. Tx KR.

Cure for the Common Font

Posted on Mar 29, 2011 in Typography

I want to watch this whole slideshow from SXSW and haven’t yet. This is the best place to hold it. Someone tell me how it goes….

Nice hand drawn type


This should have gone up here ages ago as indicated by the date on it but better late than never. There’s nothing new about nostalgic poster art, particularly the wood cut banner style of the 19th cent American West, and particularly if you live in Brooklyn in the early 21st cent as I do and of which time and movement I consider myself part and parcel. Terrible sentence. But I really appreciate the confidence of this hand drawn poster/flyer. Simple line weight, looks like it was made quickly, some diversity of letterforms and scale but clearly of one hand. Were it mine, I probably I would have considered this a sketch and labored over a final rendering in the computer forever, totally over doing it. It never would have looked as good as this. Clearly this did go through the computer in someway as evidenced by the identical bottles, but still. Kudos to the artist. I like it.

I Am Love credits

Posted on Mar 16, 2011 in Cinema, graphic design, Typography


Finally watched I Am Love the other night. Can’t say I loved it. In fact, I found it pretty tedious and self-indulgent as it moved on. I thought the aspects of the film occupied with the formal restraint of family and environment, especially with all the early 20th cent art and design influence, were much more dramatic than all the florid cooking, hot sex and pubic hair– forgive me. But I suppose it is that very dialectic within the film that is so effectively captured by the title sequence designers and their dramatic use of type: the embellished, romantic script vs the sans serif modernist caps. It’s the best part of the film. Better than Tilda Swinton’s pubic hair. I promise.

Vintage Motorola stamp

Posted on Feb 10, 2011 in Branding, graphic design, Packaging, Product, Typography

A friend of a friend who works at Motorola posted this to the Motorola Facebook page. Said she found it “in an old desk in my dad’s basement.” Thought we might appreciate it. We do!!! I am going to assume this is a printing plate of some kind and someone hit the ole reflect button in ps. Classic stuff.

More stunning work from Louise Fili, Ltd.

Posted on Feb 7, 2011 in Food, graphic design, Typography

The work that comes out of Louise Fili‘s office consistently impresses and inspires me with its retrained control of ornament and color and its striking typefaces, which I gather are frequently handwritten. This time for an SVA Summer program.

Perfect pasta packaging

I hesitate from being too dramatic here, though I realize drama befits any discussion of pasta. Still, even if the issue be only graphic and typographic in nature, the style is so brutal and austere in form and type and so bold and passionate in proportion and color that I can’t help but say that if I ever make a single layout as simple and striking and beautiful as this, I promise to die a happy man and forfeit all prior grievances. Really. The people at Molino & Pastificio have produced some of the best packaging of all time. (Eat your fill Lester Beall.) I’ve taken my time and considered my words. And I’m comfortable with that statement.

A guide to the brothels of New York

Posted on Jan 28, 2011 in graphic design, History, New York, Typography

My dear friend Jessica sent along this (regrettably out-of-date) Gentlemen’s Companion, a guide to the better gentlemen’s establishments of New York City as published in 1870 and digitally archived by The New York Times. It is a funny little book with classic syntax and typography and a niche glimpse into the city’s historical landscape. Thanks J!

On Kerning

Posted on Oct 25, 2010 in Branding, Transportation, Typography

Not sure there’s much more to say.