Sinclair Smith & Company is a multi-disciplinary design studio based in Brooklyn, NY. Our services include strategic consulting, industrial design and interior design.



We Are NPR

Posted on May 11, 2013 in Music & Art, SS&CO projects, Web

I’m super excited to have just launched a new song and a site for it. We Are NPR is a punk anthem for National Public Radio that I’ve been singing to myself for geez, like 10 years now? I’ve been writing it in my head and for the past year or so I’ve been talking to my good friend Timo Ellis (of The Netherlands) about recording it together. My chops are pretty out of shape for a super-charged punk tune without a lot of practice and I knew that with Timo being the ultra badass that he is, we’d be done lickety split. And we were! We tracked it all one day at a really fast tempo and then Timo re-tracked it slower another day and I put the vocals down and Ron Shaffer at Atlantic Studios West mixed it and then I designed a site for it and Isaac Lubow coded it and voila!!! So without further ado, using my old bandname, The American Trampoline Company presents We Are NPR!!

(The project page for it on this site is here.)

Timeless Timex

Posted on Jan 14, 2013 in Advertising, Dysfunction, Web

Look, I’m just sayin’, if I were a watchmaker, I wouldn’t call my product timeless. I’d find another word. That’s all. I’m just sayin’.


Posted on Nov 18, 2012 in graphic design, Illustration, Web

Silk is a pretty cool interactive website thingy. And very trippy.

foolinghoudini.com is live!

Posted on May 23, 2012 in Books, Featured, graphic design, SS&CO projects, Web

foolinghoudini.com is up and running. Many thanks to Isaac Lubow for a stellar coding job and Alex Stone for the opportunity. Reserve your copy of the book here!

Peak Facebook

Posted on May 15, 2012 in Business, Tech, Web

This is a great piece by Paul Ford about Facebook’s nature and value, and it addresses current questions about how FB can and will grow to justify its obscenely estimated $100 billion IPO. And its funny. Killer graphics above by me.

foolinghoudini.com is set to launch!

Posted on May 15, 2012 in Books, Featured, graphic design, SS&CO projects, Web

Design and coding are complete for foolinghoudini.com, the website for the forthcoming book, Fooling Houdini by Alex Stone. You can see Alex talk about the book here. The book comes out in mid June. Site launch is imminent…

Don’t Fear the Internet

Posted on May 10, 2012 in Craft, Education, I want it, Tech, Web

Today I am inspired by rumors I heard about John Travolta. So on this day after a momentus day in the history of our nation’s socio-political landscape, I too am coming out of the closet and prepare to be wed. To web.

The truth is, I have always wanted to know how to program a website. There. I said it, it’s out. Yes, yes, I am valued by my clients as a brick and mortar kind of design/build guy, and I can be frequently heard calling myself a luddite, but secretly I look at html/css class schedules at 3rd Ward and buy intructional books at Barnes & Noble, and shamefully keep them spine-in on a shelf by the bed painfully wondering when I will ever be able to program a website myself like those other cool kids and cease to be a slave to their plug-ins and cryptic jokes all riddled with m-dashes and back slashes.

Well, today all that changes, now that I have found Jessica Hische and Russ Maschmeyer’s instructional site Don’t Fear the Internet (with videos!). Full discloser: I have had a design crush on Hische for a while now. Her skills are sick. And I have come very close to working with Russ. I contacted Russ via Liz Danzigo at SVA Interaction Design because I needed a programmer, well, because– wait for it– I don’t know how to program a fucking website!! But again, today all that changes. Those two are geniuses. Check out the site. Extremely clear. While watching one of the videos I almost started crying as I considered the world of code that would suddenly demystify in front of my eyes. Matrix, here I come….

Joshua Foer bio pic

Posted on Dec 8, 2011 in People, Photography, Web

I’ve seen a lot of bio pics on about pages and wrestled plenty with how to deal with my own. Author Joshua Foer gets a cigar.

Murakami Google

Posted on Jun 21, 2011 in Art, graphic design, Web

Loving the Takashi Murakami Google logo for the Summer solstice!


Posted on Jun 6, 2011 in Tech, Web

Apple unveils “iCloud.” I don’t trust the cloud. Gmail is already a problem from my perspective. Yes, centralizing data and access from multiple devices is necessary. But all your digital music, photos and data files stored in one place in someone else’s home? All OUR music, photos and data files stored in one 500,000 square foot facility in northern California? And a facility owned by the people who sell the tech to access it? Too much localization of content and distribution. That is a riddle of problems waiting to happen. Back it up folks. It is only a matter of time before this is referred to as “iCloudius.” Mark my words.