Sinclair Smith & Company is a multi-disciplinary design studio based in Brooklyn, NY. Our services include strategic consulting, industrial design and interior design.



Doyle & Doyle tray holding chair rail

Posted on May 15, 2011 in Architecture, Hardware, New York, Retail

Downtown jewelry store Doyle & Doyle has a clever chair rail detail throughout the interior that allows its employees to insert velvet jewelry trays into a reveal, thus holding them in place, enabling two handed operation of locked display cabinets and removal of jewelry, and catching anything that falls from the display mounts accidentally. It’s a highly functional and ergonomic design detail, integrated perfectly into the historic wall space of the chair rail. Our eye likes to see the chair rail as a pleasing horizontal line, but in a space without chairs, it is superfluous ornament. I love to see classical architectural ornament come to life with new uses!

And yes, I did get her something for mother’s day.