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Sinclair Smith & Company is a multi-disciplinary design studio based in Brooklyn, NY. Our services include strategic consulting, industrial design and interior design.

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Eddie Bauer or Die

Posted on Mar 19, 2011 in Branding, Dysfunction, Transportation

I like what this dude has done with his Eddie Bauer Edition Ford Explorer. He really has a strong grasp of the Eddie Bauer brand and how to wear it in that subtle way that says, “I’m a modest American outdoorsman.” Btw, forgive me for so chauvinistically presuming the owner is a man. Don’t know what came over me.

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