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Sinclair Smith & Company is a multi-disciplinary design studio based in Brooklyn, NY. Our services include strategic consulting, industrial design and interior design.

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I Am Love credits

Posted on Mar 16, 2011 in Cinema, graphic design, Typography

 

Finally watched I Am Love the other night. Can’t say I loved it. In fact, I found it pretty tedious and self-indulgent as it moved on. I thought the aspects of the film occupied with the formal restraint of family and environment, especially with all the early 20th cent art and design influence, were much more dramatic than all the florid cooking, hot sex and pubic hair– forgive me. But I suppose it is that very dialectic within the film that is so effectively captured by the title sequence designers and their dramatic use of type: the embellished, romantic script vs the sans serif modernist caps. It’s the best part of the film. Better than Tilda Swinton’s pubic hair. I promise.

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