Sinclair Smith & Company is a multi-disciplinary design studio based in Brooklyn, NY. Our services include strategic consulting, industrial design and interior design.




Posted on Jun 6, 2011 in Tech, Web

Apple unveils “iCloud.” I don’t trust the cloud. Gmail is already a problem from my perspective. Yes, centralizing data and access from multiple devices is necessary. But all your digital music, photos and data files stored in one place in someone else’s home? All OUR music, photos and data files stored in one 500,000 square foot facility in northern California? And a facility owned by the people who sell the tech to access it? Too much localization of content and distribution. That is a riddle of problems waiting to happen. Back it up folks. It is only a matter of time before this is referred to as “iCloudius.” Mark my words.