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Sinclair Smith & Company is a multi-disciplinary design studio based in Brooklyn, NY. Our services include strategic consulting, industrial design and interior design.

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Questionable country branding

Posted on Feb 10, 2011 in Branding, Endless stuff, Product

If you’ve even heard of the Vermont Country Store, I wouldn’t hasten to guess how much time you’d spent thinking up a clever slogan on its behalf, but even if you had, I reckon “Wake Up Your Lifestyle” wasn’t it.

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