Sinclair Smith & Company is a multi-disciplinary design studio based in Brooklyn, NY. Our services include strategic consulting, industrial design and interior design.



Smart printer packaging

Posted on Jun 1, 2011 in Packaging, Tech, Tools

I bought a new printer the other day and while I was taking it out of the box, I had to stop to take some ID porn. You know how when you are unpacking a new appliance and you remove the top pieces of styrofoam packing to be faced with the task of lifting a heavy item out of its box while it is still wrapped in extremely slippery plastic, and all you can think while lifting it out is ‘Holy shit, it’s slipping! I just paid an arm and a leg for this thing and I’m gonna break it before I get it out of the box!!”? Yeah, well, Epson thought of that this time. So they put handles on that super slippery plastic wrapping, et voila! You lift it right out. No icky fuss. No messy clean up! Smart package design.

By the way, the Epson Workforce 1100 is a really good printer for the money. I guess Epson figured out that a huge part of its large format market was wasting money and ink on high priced photo quality printers just to run off large format office production and presentation papers. They retooled the ink flow and paper speed and dropped the price, and man is this a good printer!