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Sinclair Smith & Company is a multi-disciplinary design studio based in Brooklyn, NY. Our services include strategic consulting, industrial design and interior design.

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SNL Starbucks Verismo

Posted on Jan 25, 2013 in Dysfunction, Product

This Saturday Night Live Digital Short is a great little critique of design absurdity and malfunction. The attention to dysfunctional details across the Starbuck’s experience, i.e. condiments table, is excellent. And the line extension with a “larger, non-functioning machine” is genius. It’s funny, if also pretty racist in a 1980′s kind of way. Speaking of 1980′s, I like the nod to Knight Rider— note that the Verismo’s illuminated voice indicator is taken from KIT.

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