Sinclair Smith & Company is a multi-disciplinary design studio based in Brooklyn, NY. Our services include strategic consulting, industrial design and interior design.



SNL Starbucks Verismo

Posted on Jan 25, 2013 in Dysfunction, Product

This Saturday Night Live Digital Short is a great little critique of design absurdity and malfunction. The attention to dysfunctional details across the Starbuck’s experience, i.e. condiments table, is excellent. And the line extension with a “larger, non-functioning machine” is genius. It’s funny, if also pretty racist in a 1980′s kind of way. Speaking of 1980′s, I like the nod to Knight Rider— note that the Verismo’s illuminated voice indicator is taken from KIT.