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Snotty ketchup

Posted on Jul 8, 2012 in Advertising, Branding, Food, Packaging, sustaina-bling

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Heinz has been going kind of nuts with their use of the big squeeze bottle’s real estate on the label. I commend their labels that support troops, sending a string message while reinforcing a good ole American product image, and I’m glad they are engaging the consumer in their effort to reduce waste and raise awareness. But this level of conspicuous conservation is too ostentatious and self-satisfied for my tastes.

Even if is do like the taste of Heinz.

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