The Brannock Device
Having a child means endlessly buying clothes. Why I have not abandoned my career to take advantage of this constantly rejuvenating and replenishing market says something I guess. Anyway… My son was getting fitted for shoes and I found myself staring down at the ubiquitous shoe measurer dingus and it occurred to me for the first time that that dingus is a real product with a story and I noticed that it has a name: “Brannock Device.” Oh joy! What a name for such a thing that I have known my whole life but never considered! You can read about the product which dates to the late 20s on their site here. It’s interesting to consider what an inexact science shoe fitting was until the time of its invention and therefore what a profound impact it has had on the mass production of shoes by standardizing measurement and providing consumer demographic data to manufacturers via retailers.
Also, super thumbs up to the web designers for Brannock for that animation on the home page nav hover. Pretty sweet.