Whatta you know about Jay Lehman?
What you need to know is that in 1955 Jay Lehman started a business selling old fashioned products that operate without electricity to local Amish in Ohio. Pretty good idea when you think about it. And the business is thriving. That’s classic universal design. Design a product or service for a niche consumer and if it’s done right, everyone will want it. Move over Vermont Country Store, all the good stuff is at Lehman’s.