J. D. Fisk

The women’s shoe company, Dolce Vita, needed their 325 sq. ft. boutique on Ludlow St. renovated to house a new men’s brand, J. D. Fisk. The design direction of the brand was American classics with a rustic edge. This full gut renovation lasted four weeks including design phase.

2010

JDFisk Window
After. Steel garment and merch rack with adjustable pine shelves.

After. Steel garment and merch rack with adjustable pine shelves.

After. Cash wrap with hospitality wet bar. Rear room visible through doorway.

After. Cash wrap with hospitality wet bar. Rear room visible through doorway.

After. Cash wrap counter and main shoe display wall.

After. Cash wrap counter and main shoe display wall.

After. Back room with garment display and storage cabinets. Shoe storage in back.

After. Back room with garment display and storage cabinets. Shoe storage in back.

Before. The former DV store.

Before. The former DV store.

Before. The main problem with the DV store was its cramped passage to the back room.

Before. The main problem with the DV store was its cramped passage to the back room.

Before. Customers frequently did not know they were allowed into the back to shop..

Before. Customers frequently did not know they were allowed into the back to shop..

After. Opening the passage and vaulting the ceiling give strong cues that the back room is a place to explore.

After. Opening the passage and vaulting the ceiling give strong cues that the back room is a place to explore.

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Main shoe display.

Main shoe display.

Shoe shelves are pine blocks that slide and rest between eight foot boards of the same material.

Shoe shelves are pine blocks that slide and rest between eight foot boards of the same material.

The bathroom sink was moved out of the W.C. and built into the cash wrap to incorporate a wet bar for customer hospitality.

The bathroom sink was moved out of the W.C. and built into the cash wrap to incorporate a wet bar for customer hospitality.

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